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Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.

Elly Curshen explains how social media helped her make a success of her Bristol eatery, the Pear Café, and become a successful food writer.

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.

Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[