Marketing essentials

Online marketing

Social media


Female business owner writing an advertisement for her business


Writing an advertisement FAQs

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results

Customer care

Word "service" in a dictionary


Essential customer service skills

Customer care is fundamental to any business - but how do you measure up? What are the specific skills you need to ensure you perform well?


An annoyed man stands with his arms crossed


Understand body language in business

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Market research

'Performance' written on blackbaord and measured by a tapemeasure


Essential guide to benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper


Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[