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Many companies do not understand the important differences between brand and marketing. Find out why the two are important, but in different ways.

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

A free-to-use tool, Hootsuite can make Twitter management easier, more efficient and effective. We explain how to get the best out of Hootsuite.

Your creative people can be your strongest business asset, because they can give you something that is valuable — ideas. So how do you motivate them?

Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.

Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.

Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

Potato farmer Will Chase started the gourmet snack brand Tyrrells Crisps in 2001 and since 2008 he's been making vodka from his potatoes.

19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts