Marketing strategy

A green sign against a blue sky saying 'Opportunity'


Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Online marketing

Social media

Media advertising

Customer care

A street scene


Customer service lessons for retailers

It can be tough for small retailers on the high street. Customers are looking for bargains and retailers need to respond to changing customer needs.


Woman wearing a disguise next to a clothes rail trying to overcome buyers' fears


How to overcome buyers' fears

The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.

Market research

Direct marketing

Exhibitions and events

How I conquered my networking nerves


How I conquered my networking nerves

Even seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson advises on how to overcome your networking fears.