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A guide for suppliers on how to negotiate with retailers to maximise product sales and achieve the best possible margins

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Advertising on Facebook can help you reach a targeted audience cost-effectively. Gemma Went shares some tips and tricks to help you get started.

Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations.

In order to make sales, we have to understand our customers then ensure we target the relevant potential customers with the right sales messages.

The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think but it can also boost loyalty.

FAQs about direct mail, including personalisation options, costs, mailing list and what sort of response rates you can expect from a campaign.

Unsurprisingly, everyone says that they do follow up after attending business events - but statistics don't bear that out. Simon Naudi explains how to effectively follow up leads.

"It's not what you say, but how you say it." How often have you heard that phrase? It might be over-familiar but it's well-used because it's true.