Marketing essentials

Online marketing

Celebrating getting to the top of Google search rankings

Article

How to hit the top spot on Google

How to use search engine optimisation (SEO), quality online content and link-building to get your website to the top of Google search rankings.

Social media

Market research

Group of employees sat around a table working on marker research

Article

How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.