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Every business has a brand that it needs to promote and protect. Even with only a small budget, small firms can create their own powerful brand.

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.

Elly Curshen explains how social media helped her make a success of her Bristol eatery, the Pear Café, and become a successful food writer.

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.

Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

Making the right contacts is crucial to developing your business. But what are your networking options with limited time and resources?

Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.