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Phil Capper

Phil Capper

Parker Sandford Ltd


4th Floor, Pier House, Wallgate, Wigan, WN3 4AL

Contact: Phil Capper

Company description

ParkerSandford and Attain have developed a cutting edge software package designed to create a 'single customer view'. It's tailored to fit any business and their existing systems. It can plug into active databases to allow communication whilst learning what works best. Designed with the SME in mind, Attain will push the boundaries in the way companies market themselves.

About the expert

My experience over the last 12 years has been in the direct marketing industry. I worked for one of the UK's largest providers of data before setting up Attain. My aim is to educate companies in database marketing and ensure they understand the importance of recording all communications with their customers/prospects. This is not just the outbound communication but also any inbound communication from the individuals themselves. Whether they call your call centre or visit your website, all this information should be stored to help you as a business understand exactly what they are interested in, how they prefer to be communicated to and when they like to be contacted. Understanding all of this will have a huge impact on any business and increase revenues from within existing customer databases and beyond. Here is my LinkedIn page should anyone wish to contact me or read about my experience.