Customer loyalty

Customer loyalty schemes reward your best customers and give them an incentive to come back - and to pass the word on. What you need to know.

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ARTICLE

Customer loyalty - overview

Customer loyalty schemes reward your best customers and give them an incentive to come back - and to pass the word on. What you need to know.

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ARTICLE

Building customer loyalty

Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.

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FAQS

Building customer loyalty FAQs

Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.

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ARTICLE

Creating a customer loyalty scheme

Customer retention is vital for every business, and implementing a loyalty scheme can be an effective way to keep customers coming back for more. Derek Williams, CEO of the WOW! Awards, explains.

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ARTICLE

Ten ways to reward loyal customers

Offering free goods, discounts and special buying opportunities to regular customers shows you value them and keeps them coming through your door.