Online and PPC advertising

Unlike traditional advertising, online advertising can deliver visitors immediately - through a simple click on your ad with measurable results.

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ARTICLE

Online and PPC advertising - overview

Unlike traditional advertising, online advertising can deliver visitors immediately - through a simple click on your ad with measurable results.

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ARTICLE

Managing your Google AdWords costs

Google AdWords puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.

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TOOL

Google keyword planner

Use Google AdWords to find keywords based on your own search terms or your website content.

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ARTICLE

Setting up a pay-per-click campaign

Getting noticed is the key to selling goods online. Pay-per-click advertising not only attracts attention, but can help convert interest into sales.

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ARTICLE

A guide to Google AdWords

Find out how Google AdWords gets your website noticed on Google, in the form of prominent 'sponsored links' on search results pages.

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ARTICLE

How I set up an online wine business

How Rowan Gormley and 17 like-minded friends set up Naked Wines – a new online wine business that allows the customers to call the shots.