Online and PPC advertising

Our overview of the different ways to advertise online, how to design your ads, how to decide where to place them and how pricing works.

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TOOL

Google keyword planner

Use Google AdWords to find keywords based on your own search terms or your website content.

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ARTICLE

Managing your Google AdWords costs

Google AdWords puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.

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Q&A: Google AdWords

Find out how Google AdWords gets your website noticed on Google, in the form of prominent 'sponsored links' on search results pages.

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Setting up a pay-per-click campaign

Getting noticed is the key to selling goods online. Pay-per-click advertising not only attracts attention, but can help convert interest into sales.

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How I have grown my online toy business

Despite starting up at the recession's height, Julia Lowe of Farm Toys Online explains how high quality products and clever marketing ensured success.