Selling more to existing customers

One of the easiest ways to increase your revenue and profitability is to sell more to your existing customers. Up-selling is all about relevance.

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ARTICLE

Don't make the sale hard

When a customer wants to buy from you, the golden rule is to make it easy for them to complete the purchase. But are things really that simple?

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ARTICLE

Knowing your customers

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.

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FAQS

Sales promotions FAQs

Sales promotion is a method of increasing sales over the short term: usually a special offer which is available for a limited period only. 10 FAQs.

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ARTICLE

Generate repeat sales online

Your website might be attractive, easy to navigate and buy from, so why don't more customers return? Emma Allen explains some possible reasons.

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AUDIO

Getting customers to come to you

Listen to Grant Leboff explain the techniques you can use to attract customers to your business in his podcast: Getting customers to come to you.