Customer complaints

As a small business, it's up to you to initiate good communication. You can't rely on your customers to tell you what they think, or supply feedback.

Article image
ARTICLE

Customer complaints - overview

As a small business, it's up to you to initiate good communication. You can't rely on your customers to tell you what they think, or supply feedback.

News image
ARTICLE

Profiting from customer complaints

Consultant Mac Mackay explains how, although they can be hard to hear and deal with, customer complaints can be a good thing for your business.

News image
ARTICLE

How to win back old customers

Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.

News image
ARTICLE

An awkward customer

Hard-to-please customers can create a dilemma for small business owners: should you bend over backwards to keep them happy or let their business go?

News image
ARTICLE

Golden rules of complaints handling

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.