Email marketing

Email marketing is fast and cheap, while enabling businesses to target messages to the right people at the right time. Find out how to do it.

Article image
ARTICLE

Email marketing - overview

Start here - how to get your email marketing right, from building a recipient list to targeting your message and measuring success.

News image
ARTICLE

Your email marketing campaign checklist

Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

News image
ARTICLE

Email marketing: hitting the target

How do you ensure your email newsletters are being read? Lucy Whittington reveals some tricks to improve email deliverability and open rates.

News image
FAQS

Email newsletter FAQs

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

News image
ARTICLE

Marketing via email

Email can offer an efficient, highly measurable and cost-effective alternative to more traditional forms of marketing to customers.