Understanding your customers

Great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

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Marketing with your database

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

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Why it pays to profile your customers

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

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Delivering customer satisfaction

Andrew McMillan explains how companies can deliver consistent and identifiable quality of service through its employees by looking at three key areas.

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Putting the focus on your customers

Customer focus is essential to success in business. Expert Andrew McMillan explains how to place customers at the centre of your business culture.