Understanding your customers

Great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

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Marketing with your database

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

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FAQS

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

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ARTICLE

Building rapport with your customers

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations.

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Customer service lessons for retailers

It can be tough for small retailers on the high street. Customers are looking for bargains and retailers need to respond to changing customer needs.

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ARTICLE

Knowing your customers

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.