Market analysis

Understanding how your market works and what customers want is vital. Industry analysis and market research can identify where to focus your efforts.

Market analysis - overview

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

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Checklist for customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

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Article

Keeping your eyes on the competition

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.