Marketing strategy

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Planning your marketing

Marketing is based on identifying and satisfying customers’ needs. It includes pricing, promotion and customer care. Here's how to get it right.

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New product development

How to turn an idea into a product, once you have decided to go ahead with it, including setting a spec and keeping costs under control.

Online marketing

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How to use Facebook to promote your business

Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.

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Keywords: a beginner's guide

Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads

Media advertising

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How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview.

Customer care

Sales

Market research

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Research for your marketing

Marketing research helps you better understand your offer and place in the market, and make better decisions as a result. Find out what it involves.

Direct marketing

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Marketing with your database

Databases make information management easy and cheap. Mailshots are better when you have records of all your dealings with customers and prospects.

Exhibitions and events

PR

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