Have you got a persuasive elevator pitch? Potential investors, partners and customers don't have time for lengthy presentations - they want to know what you're offering, fast. Here's how to pitch your business in minutes.
"If there’s one thing I’ve learned about marketing over the years it is this. As proud as you may be of your company, your product and/or your service, you should know that your customers or clients are definitely not as interested as you are."
The Pear Café has a loyal customer base that come in for its freshly-made food and great coffee. Owner Elly Curshen tells Rachel Miller how social media has helped her to spread the word.
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