Email marketing is an effective and cost-effective way to boost sales. But which subject lines have the biggest impact? Tim Watson reveals why some of the received wisdom may be misleading and exposes seven myths about email subject lines.
"The one hit wonder approach typically involves those people who believe the website they have just built or the advert they have placed is the key to their marketing success."
Cupcakes are hugely popular and lots of businesses are baking, decorating and supplying them to local cafés and shops. Two cake-making social networking groups are helping small bakers market their wares more widely.
With 7m searches per month, Scoot operates the UK's largest online business directory network. Scoot is part of the US-based Web.com family, leading provider of internet services and online marketing solutions for SMEs.