Marketing strategy

Online marketing

Media advertising

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Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Customer care

Sales

Market research

Direct marketing

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Marketing by text - checklist

Alastair Shortland of Textlocal.co.uk gives his top ten tips on giving your mobile marketing campaign a better chance of achieving your objectives.

Exhibitions and events

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Exhibitions

Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.

PR

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Effective PR

PR helps you create good publicity, building your reputation with customers and others whose opinion matters to you. How to make the most of PR.