How do you talk to your customers in your emails, mailings, letters and brochures? When it comes to customer communication, how you say something is just as important as what you are saying, explains Drayton Bird.
“A lot of sales people take the path of least resistance. A quick phone call or an email is easier and quicker than meeting up. However, customers and prospects find it easy to ignore emails and calls — and that makes selling a lot tougher. A face-to-face meeting is much more persuasive.”
Jane Lee runs Dexterity, a PR company working with small firms and IT companies. When her old website grew tired, it was vital that the new site met all her needs.
Sage World is a free two-day event in September for anyone starting or growing a business. The Telford-based event will feature seminars, practical advice and speakers that include the founder of King of Shaves.