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How to set up a successful marketing collaboration

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Forming strategic marketing collaborations with other businesses is one of the most cost-effective ways to reach new audiences and today, 60% of businesses collaborate to find new customers. Christina Richardson runs through the five steps to make your marketing collaborations work.

Marketing advice

David Gent

"A brand is far more than just a name and an identity. It's about reputation and you must live up to the promise of your brand. Choosing the right name and developing a good visual signature is vital, however. The brand should convey what is special about you."

Branding on a shoestring

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How I created a marketing plan for my business

Creating a marketing plan can be challenging. Sara Drawwater did her homework before embarking on hers but she found that although there is plenty of advice out there, it can be contradictory. Here she explains how she developed a plan that worked for her design business.