Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands are trying to look more like small firms in order to appeal to the growing band of consumers that prefer to support independent businesses. Dan Einzg of agency Mystery shares his knowledge to help you develop your own brand identity in ten simple steps. And if you are in any doubt about branding, read this: I'm a small business - why do I need a brand?
“Identify your key influencers. These could be people that stand out within your communities, people that others listen to, people that create action. They could be peers, journalists, thought leaders or other stakeholders. People with game-changing opinions and ideas. People who challenge the norm. Or simply people that talk sense.”
Creating a marketing plan can be challenging. Sara Drawwater did her homework before embarking on hers but she found that some of the advice out there was contradictory. Here she explains how she developed a plan that worked for her design business.
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A two day exhibition at the Rose Bowl featuring helpful seminars, exhibitors and networking opportunities. Register for free.