Forming strategic marketing collaborations with other businesses is one of the most cost-effective ways to reach new audiences and today, 60% of businesses collaborate to find new customers. Christina Richardson runs through the five steps to make your marketing collaborations work.
"A brand is far more than just a name and an identity. It's about reputation and you must live up to the promise of your brand. Choosing the right name and developing a good visual signature is vital, however. The brand should convey what is special about you."
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