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Copywriting skills for SMEs{{}}

Content is king in today's marketing — but do you need help with your copywriting skills? Sonja Jefferson explains how to write powerful marketing copy. For more on improving your copywriting skills, read our guides to writing press releases, case studies, blogs, sales letters, effective website contentslogans and mailshots.


Donut business survival guide

Business survival - Lifebuoy{{}}Is your business finding things tough at the moment? Maybe your problems are rather more serious than that. All week on the Donuts we're featuring content that could help you. Find out more by reading our handy business survival guide.

Your marketing success stories

Naked Wines case study{{}}

After a successful career with Virgin, Rowan Gormley decided to start his own venture and, with 17 like-minded friends, he set up Naked Wines — a new online wine business that allows the customers to call the shots. Rachel Miller reports.

More marketing case studies:

Bath Ales

Ling's Cars

Atlantic Trampolines

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