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What does your body language say about you?

Thumbs up: body language{{}}

From hand gestures to posture, your body language speaks volumes even if it is completely unconscious. Expert Richard Newman reveals how to improve the impression you make and how to read the body language of others in this guide to body language.

Expert advice

"I started to understand what branding was really about when I worked with the brand guru, Robert Bean. Robert's definition of a brand is that it is a "promise delivered". This is the best definition of a brand I have come across."

Branding and marketing: what’s the difference?

Marketing case study

Exhibitions case study{{}}

Small business owners — from a wedding photographer and a driveway cleaning company to a Dragon’s Den winner — explain how they use exhibitions to market their businesses.

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