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Ten fundamentals of export marketing

Union jack: exporting advice{{}}

The Government has set a target to double our exports by 2020 and is encouraging 100,000 more companies to take advantage of overseas opportunities. Neil Payne outlines ten fundamentals of export marketing.

Expert advice

"Market research can enable you to identify your target consumer, find out what they think about your ideas, products or brand and gather insights to help you target the right market."

How can market research help me?

Marketing case study

Sweets: Quarter of case study{{}}

Remember Wham Bars, Fruit Salads, Mojos, Space Dust and Refreshers? With his business A Quarter Of, Michael Parker has recreated an old-fashioned sweet shop online, selling 700 varieties to satisfy the demand for retro sweets.

More marketing case studies

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