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Improve your marketing copy

Copywriting{{}}

Good copywriting has the power to persuade — whether you are writing a press release, a case study, a blog, an advert or even creating an online profile. We are fortunate enough to have some of the best writers in the business sharing their knowledge on Marketing Donut. So check out the advice of Drayton Bird, Sonja Jefferson and Sharon Tanton and turn your lack lustre content into sparkling copy.

Marketing advice

Sara Drawwater

“I’m often baffled by the way so many business people approach marketing. The one hit wonder approach typically involves those people who believe the website they have just built or the advert they have placed is the key to their marketing success. They honestly believe it should result in a long line of potential customers forming an orderly queue.”

When it comes to marketing don't be a one-hit wonder

Your marketing success stories

How we set up our niche businesses

Niche businesses{{}}

Many small firms offer specialist products and services aimed at niche sectors. Bruce Townsend talks to four such businesses and finds out how small can be beautiful.

More marketing case studies:

• Innocent Oils

• Naked Wines

• Arctic Farm

• Bath Ales

Win a Dell Vostro 3450 laptop

Dell Vostro Laptop competition{{}}To stand a chance of winning, take a few minutes to answer our Donut 12 for 2012 survey questions.
We’ll randomly select a winner after the survey closes on 1/2/12. Good luck!

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