Marketing strategy

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Planning your marketing

Marketing is based on identifying and satisfying customers’ needs. It includes pricing, promotion and customer care. Here's how to get it right.

Online marketing

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How to use Facebook to promote your business

Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.

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Designing your website

You can design your website yourself, using templates or software that simplifies the process. Alternatively, you can hire an agency to do it for you.

Media advertising

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How to write an advertisement

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Customer care

Sales

Market research

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Research for your marketing

Marketing research helps you better understand your offer and place in the market, and make better decisions as a result. Find out what it involves.

Direct marketing

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Marketing with your database

Databases make information management easy and cheap. Mailshots are better when you have records of all your dealings with customers and prospects.

Exhibitions and events

PR

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