Marketing strategy

Online marketing

Media advertising

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Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Customer care

Sales

Market research

Direct marketing

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FAQS

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Exhibitions and events

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Exhibitions

Exhibitions are a good opportunity to display your products and business, and generate sales leads. Our guide to exhibition success.

PR

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Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.