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How to hit top spot on Google in 2015

Google SEO tips{{}}

Search engine optimisation (SEO) is the process of achieving good rankings for your website on Google. But because Google continually refines the algorithm that determines rankings, optimising your site is like trying to hit a moving target. The trick is to keep moving yourself. Learn how to hit the top spot on Google in 2015.

Expert advice

"You may know what channel your customers have come through but what was it about your message that triggered their interest?  It could be anything from reputation to value for money. The marketing message that proves most effective should be the one you focus on in future."

Getting the measure of your marketing

Marketing case study

Atlantic Trampolines app{{}}

Andrew Jardine tells Rachel Miller how he built an app for his trampoline sales business — and it didn’t cost the earth.

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