Even the most seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson heads BNI, the UK's biggest networking referral organisation. And yet he too finds networking difficult, as he has revealed in his book, The Unnatural Networker. But Charlie also knows, better than anyone, how to conquer your fears and improve your networking skills.
Customer endorsements offer proof that you deliver on your promises. If that satisfied customer is a celebrity, so much the better. Daniel Thomas reveals how he persuaded one happy customer, Sophie Ellis-Bextor, to star in a promotional online video.
With 7m searches per month, Scoot operates the UK's largest online business directory network. Scoot is part of the US-based Web.com family, leading provider of internet services and online marketing solutions for SMEs.