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How to promote your business by writing a killer case study

Suitcases: how to write a great case study{{}}

Case studies are a great way to demonstrate what you do, how you help your customers and highlight what makes your business special.  What's more they can often be used to get valuable media coverage. Jane Lee explains how to write a persuasive case study.

Expert advice

"A brand is not what the marketer says it is; it’s what the customer thinks it is. A brand begins and ends with the customer. Customers will believe their own experience before they believe the advertising."

Brand survival and the brand iceberg

Marketing case study

Hair straighteners: exporting case study{{}}

A visit to the hairdresser sparked an idea that has grown into a successful business exporting to 18 countries for Maria Smyth.

More marketing case studies

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FireText{{}}

With open rates of 98%, SMS is one of the most reliable and cost-effective communication tools.Whether you're sending an individual message or a large-scale campaign, FireText's easy online platform will let you instantly reach and engage with your customers using powerful text messaging. Read more...

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