Ten ways to build a brand for your small business

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands are trying to look more like small firms in order to appeal to the growing band of consumers that prefer to support independent businesses. Dan Einzg of agency Mystery shares his knowledge to help you develop your own brand identity in ten simple steps. And if you are in any doubt about branding, read this: I'm a small business - why do I need a brand?