Google AdWords is a fast and simple way to expand the reach of your website. Used effectively, it can offer quick results and big rewards. It’s also highly measurable which means you can constantly improve your results. Adrian Bold explains how to make the most of pay per click advertising.
"Nearly 80% of leads never result in a sale. So the key is to qualify each lead, quickly and efficiently, so that you can spend time on the ones that are most likely to convert. The good news is that qualifying leads shouldn’t take more than 10 minutes."
Ascentor is a specialist information risk management consultancy that helps organisations to protect their data. However, following public sector cuts, the firm has had to refocus on private sector clients. Dave James explains how the business has repositioned itself.
Donut users can take an exclusive free two-month trial of Sage One Accounts or Payroll, the cloud-based service from Sage. Read more…