A comprehensive SWOT analysis can be an excellent business tool to help you assess the internal and external factors that could affect your business. Get it right and you'll have gone a long way towards creating a robust business plan too. To do your own assessment, read our guide to SWOT analysis and use our handy checklist.
Cupcakes are hugely popular and to satisfy the nation’s appetitie lots of new businesses are baking, decorating and supplying them to local cafés and shops. Two cake-making social networking groups help small bakers market their wares.
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