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Nine simple tips to transform your online sales

Online sales and ecommerce{{}}

Are you missing some simple tricks that could dramatically improve your ecommerce operation? Chris Barling explains why some basic techniques can have a big impact in this excellent guide to improving your online sales.

Expert advice

"Start with the segment you believe will be most profitable and add marketing messages aimed at other segments as you build sales. But take care to look at the lifetime value of a customer rather than just a one-off purchase."

Make customer segmentation work

Marketing case study

Spike Photography{{}}

Paul Reddington explains how he developed a professional brand for his business, Spike Photography, in order to attract business customers and set his firm apart from the rest.

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