Marketing strategy

Online marketing

Social media

Media advertising

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ARTICLE

Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Customer care

Sales

Market research

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ARTICLE

Benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

Direct marketing

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BLOG

SMS bootcamp: keeping it personal

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Exhibitions and events

PR

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ARTICLE

Planning your PR - checklist

PR activities can help spread the word about your business for little money. This checklist explains how to promote your business through the press.