When marketing budgets are tight, your marketing needs to work harder and smarter than ever. Evaluating your activities needn't be expensive and it can save you money in the long-term. Fiona Blades explains how small firms can measure their marketing.
"A potential client is looking for the type of service you offer. They go on your website. They find out more about who you are and what you do. But how can they be really certain that your promises will live up to their expectations?"
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