Dave Chaffey

Smart Insights

 www.smartinsights.com

 

Company description

Dave is editor of the Smart Insights Digital Marketing blog which gives alerts each week on the major developments in digital marketing plus gives free Word and Excel templates to help companies better plan and manage their marketing.

Smart Insights offer consulting and training for the all the core digital marketing activities including communications strategy, search, social media marketing, email marketing and customer experience. Our approach is based on deep understanding of analytics and customer insight to identify quick wins and long-term customer needs.

About the expert

Dave Chaffey is a prolific author, consultant and professional trainer specialising in digital marketing strategy and optimisation. Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of marketing.

Dave delivers fast-paced, practical workshops based on his 15 years of digital consulting experience and delivering hundreds of Internet marketing workshops. Recent in-company training and consulting assignments include B2C and B2B organisations including 3M, BP, CIPD, Fellowes, HSBC, Mercedes-Benz and Tektronix. Main areas of expertise: Digital strategy, email marketing, search engine optimisation (SEO) and conversion optimisation.

Dave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence (with PR Smith) and Total E-mail Marketing. Many of these books are now in their fourth edition and translations include Chinese, Dutch, German, Italian and Serbian.