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Sonja Jefferson

Valuable Content

Marketing consultant and business writer

22

Contributions

Valuable Content

7 Argyle Place, Cliftonwood


Bristol
BS84RH

About the company

Valuable Content helps small businesses to create, write and use valuable written content to promote and sell their services. Their clients are predominantly consultants, professional advisers and creative consultancies of all flavours. Valuable Content helps them with their website strategy and web copy, articles and thought leadership content, profiles, bids, case studies and sales collateral, and also helps to write and publish business books.

About Sonja Jefferson

Sonja is a marketing consultant, content specialist and business book project manager with a background in B2B sales. She worked as a freelance content writer and consultant for ten years before setting up Valuable Content in 2010.

Sonja is passionate about helping small business owners to get their unique message across and generate sales.

SONJA'S CONTRIBUTIONS

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10 ways to get visitors to trust your company website

Trust and credibility are big, big issues on the web. There are millions of websites out there, and not all of them are reputable. We web users are a suspicious bunch. How can your new start up website win our confidence?......

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20 article ideas to get you writing again (and again)

Here is a list of different types of articles you can write for your website or blog. I hope it gives you a bit of inspiration if you are struggling with what to say....

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5 powerful questions to help you describe what you do

"So, what do you do then?"......

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Book review: A website that works

Not all websites work like they should. And too many companies don’t expect them to. They see their sites as an extended brochure....

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Content marketing: ten steps to success

Is your approach to content creation somewhat haphazard? If it is, you could be missing out. You might be getting by, but you could be more effective....

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Feeding the beast – five quick tips to satisfy the content generation monster

There is a growing recognition amongst the business fraternity that the days of the static, brochure-style website are dead and buried. All hail the living, breathing, regularly-updated website and resource hub — packed full of up-to-the-minute news, views, opinions and downright valuable conte......

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Five ways to improve your marketing in 2012

If marketing is one of the things you want to improve this year, here are a few ideas to help you:......

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Focus, focus, focus - the power of niche

The businesses that win in the digital age are the ones that have the greatest relevance to their target audience. They are the ones that are the most focused — they absolutely understand their market and the people they serve....

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How my content-rich website is bringing in more business

How swapping a traditional, corporate website for a content-rich site full of useful advice paid off for business development expert Ian Brodie....

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How to keep in touch with potential customers until they are ready to buy

In his article, Why 8% of sales people get 80% of the sales, marketing expert Robert Clay reminds us of the importance of good follow up. His research shows that only two per cent of sales occur at the first meeting; the other 98 per cent will only happen once a certain level of trust has been estab......

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How to start valuable conversations that lead to sales

“I’m sitting on database gold,” says the owner of a consulting firm....

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How to use content to follow up sales and maintain top-of-mind awareness

In his article 'Why 8% of sales people get 80% of the sales' Donut expert and founder of Marketing Wizdom, Robert Clay reminds us of the importance of good 'follow up'. His research shows that only 2% of sales occur at the first meeting; the other 98% will only happen once a certain level of trust h......

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Put down the megaphone and listen to your customers

If there’s one thing I’ve learned about marketing over the years it is this. As proud as you may be of your company, your product and/or your service, you should know that your customers or clients are definitely not as interested as you are. Their only concern is how well you can help the......

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Q&A: Mobile marketing with QR codes

QR codes are barcodes that can be read by smartphones. Richard Gauder of CMS Web Solutions explains how they can be used as effective marketing tools....

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RT, @, #, DM? Twenty top Twitter tips

Twitter is a remarkable social media platform for businesses. We love it as a way to connect with new people, keep in touch with those we know, find out what’s going on in our world and get our message out there. And all in 140 characters too!......

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Ten ways to ensure your website gets results

Your website is the heart of your business communications. To make it work for you, it needs to be able to engage web visitors with your business, pull them closer to you, gain their trust, inspire them to spread the word about you, and buy from you when the time is right....

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Twenty top Twitter tips

Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there....

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Valuable content will help you sell

In our Internet-driven business world, content is king. The quality of the information you put out across the web will directly affect how successful you are at generating leads and closing business....

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Want a brilliant website? Ten things you need to consider

If you get your website right you will win more business — that’s the reality of promoting and selling pretty much anything today....

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Websites: the four pillars of wisdom

There are four essentials with websites — value, trust, usability and presentation. Get these right and you will have an effective and engaging site....

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Why content is king in today's marketing

Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses....

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Your valuable content tool kit

Using the right tool for the job is important in any business, and it is no different in the world of content....