Expert image

Dee Blick

The Marketing Gym Ltd

Chartered marketer

12

Contributions

The Marketing Gym Ltd




About the company

The Marketing Gym is an award-winning small business marketing company, specialising in 'marketing on a shoestring'. Services include results-focused copywriting - adverts, press releases, newsletters, sales letters, advertorials and teaser campaigns, practical marketing planning, developing and implementing highly targeted tactical campaigns, and marketing, PR and exhibition skills workshops.

About Dee Blick

Dee is a chartered marketer with 25 years’ marketing experience. She writes for many business and trade magazines and has won five national awards for generating the highest reader responses to her press releases, adverts and advertorials.

In December 2008 she wrote her first book Powerful Marketing On A Shoestring Budget For Small Businesses, after finding a gap in the market for a small business book that was neither academic nor superficial in its content. Her latest book is The 15 Essential Marketing Masterclasses For Your Small Business. She has also filmed for the BBC as a marketing entrepreneur.

Dee is passionate about the benefits that marketing can bring to a small business and speaks regularly to audiences of all sizes, sharing marketing tips and small business case studies. She is not looking to increase her client base, looking instead to carry the message in her book and through being a guest speaker at small business events.

Dee believes that with a little time, persistence, creativity and marketing know-how, a small business can get incredible results from their marketing - on a shoestring budget.

DEE'S CONTRIBUTIONS

News image
BLOG

At the Risk of Sounding Cheesy... Please Smile

Is this a blog from a professional marketer, or a thinly disguised rant from a miffed customer? I don't know, but after a visit to my local coffee shop this morning, I felt compelled to share a few thoughts on the subject of... smiling....

News image
BLOG

Confessions of a direct mail junkie

Direct mail is making a comeback allowing SMEs to proactively target customers rather than waiting to be found online, says Dee Blick....

News image
ARTICLE

How small firms can get real results with CRM

Small businesses need customer relationship management solutions that are quick and easy to use and deliver results fast - including increased sales....

News image
ARTICLE

How to shine in local radio interviews

If you’ve got something to say then it’s well worth approaching your local radio station to see if they would like you to come in and do an interview....

News image
BLOG

Is Twitter Twaddle?

I've recently started twittering, for no reason other than, well, to partake in something that has grabbed millions of people around the globe. As an alleged marketing entrepreneur, I was beginning to feel distinctly uncomfortable whenever the subject of Twitter came up, and I knew that I wasn't par......

News image
ARTICLE

PR on a shoestring

Do you shy away from PR because you don't have a big budget? PR can be done on a shoestring and small steps can bring big rewards....

News image
BLOG

Revealed: 13 marketing secrets of the most successful small firms

The truth is there's no such thing as a marketing miracle. Businesses that get it right reap the rewards with sales galore, by doing these 13 things....

News image
BLOG

Seven ways to find new prospects - and win them over

Best-selling marketing author Dee Blick explains how to find new groups of prospects in seven steps so you can convert them into customers....

News image
BLOG

Some Marketing Advice Can Be Downright Dangerous!

I recently attended a talk by a business consultant where the advice he gave on the subject of price was flawed. He suggested that the audience (a mixed gathering of local small businesses) increase their prices by 12.5%....

News image
BLOG

The fine art of putting up your prices

Marketing expert Dee Blick tackles the thorny issue of how to raise your prices without upsetting your existing customers and losing business....

News image
ARTICLE

The personal touch: How raising your profile can improve your PR

There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed....

News image
BLOG

Why your lapsed customers could be your best bet

Lapsed customers can be a sales goldmine if you know how to approach them. Dee Blick shares some positive experiences of winning back old customers....