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Grant Leboff

Sticky Marketing Club

CEO

29

Contributions

Sticky Marketing Club




About the company

Sticky Marketing Club understands that in this web-enabled, technologically driven world, the old sales and marketing models no longer work as they once did. Sticky Marketing Club exists to ensure their members receive the most up-to-date thinking in sales and marketing. This enables them to take advantage of the latest tools, technologies and ideas to ensure they are successful in a competitive market.

About Grant Leboff

Grant Leboff is one of the U.K's leading Sales and Marketing experts.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September of this year. This follows the success of Leboff’s previous titles.

‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as working as a Non Executive Director, he now has a number of other business interests.

Sticky Marketing Club® Ltd., is a strategic consultancy providing companies with Sales & Marketing strategies to thrive in a digital world.

Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment.

He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world.

Leboff is a Fellow of both The Institute of Direct and Digital Marketing and The Institute of Sales and Marketing Management, as well as being a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions.

GRANT'S CONTRIBUTIONS

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Are you committing the cardinal sin of modern marketing?

Envy, gluttony, greed, lust, pride, sloth and wrath — these are what we commonly think of as the seven deadly sins. However, in marketing today, there is another sin being committed by companies the world over. This offence creates so much dissatisfaction for prospects and customers alike, the ......

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Dumb marketing question #1 - does social media work?

As social media has become too big to ignore, most companies are dabbling with it in some way. There are also businesses that take social media extremely seriously....

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Getting customers to come to you

Listen to Grant Leboff explain the techniques you can use to attract customers to your business in his podcast: Getting customers to come to you....

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Google vs Facebook - where the real battle lines are drawn

Since Google launched their Google + social network in June 2011 a lot has been written about whether it will be able to rival Facebook as a real alternative. Many people make a big deal of the numbers. While Facebook currently has somewhere in the region of 800 million users globally, Google + has ......

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How the internet has revolutionised word of mouth

As early as 1967, Professor Johan Arndt from the Colombia Graduate School Of Business identified “word of mouth” as “one of the most important, if not the most important source of information for the consumer”. As time marches on, word of mouth has only become more influential....

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How to become well-connected on Twitter

Social media now accounts for almost a third of all activity undertaken on the web. A lot is spoken about how it can be a fantastic tool for companies to accelerate growth. However, many businesses venture into this brave new world only to be left disappointed with the results....

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How to make your customers the heroes on social media

Facebook is used by 1.3 billion people a month. It is designed to be user friendly. It's not that difficult if you keep the customer central....

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How to overcome buyers' fears

The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it....

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How to use content to influence customer thinking

In a digital world, your greatest marketer is no longer you. Rather, it is the community of customers, prospects, suppliers, partners and industry experts who engage with your business. They share links, give you mentions and, in turn, prompt others to engage with your business....

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Making sales: solve problems for your customers

In order to make sales, we have to understand our customers then ensure we target the relevant potential customers with the right sales messages....

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Making sales: understanding buyer motivation

Human beings have two major motivations; to gain reward and to avoid loss. There will be plenty of times where both motivations influence a decision....

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Making sales: why benefits do not exist

Benefits often prevent a salesperson from engaging with the real motivations of the buyer. In fact benefits are no more than an abstract idea....

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Marketing is a conversation? Oh yeah ...about what?

There is an adage which is regularly used by “progressive” marketers today. That is, marketing is no longer about broadcast messaging as it was before the web. Rather, marketing is now about engaging with customers via online tools where customers have the right of reply. Consequently, mar......

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Never mind the service, how's the experience?

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel....

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New marketing is about building assets

Old marketing was transactional in nature. One would organise a direct mail, telemarketing or advertising campaign, and one would measure the results obtained. If it achieved a return on investment, the campaign was deemed successful. If not, it failed....

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No more fears - selling made easy

What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling....

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SMO: putting the social into search

Search Engine Optimisation (SEO) is the way of improving visibility by trying to ensure one has as high a web ranking as possible when relevant searches are undertaken. This is visibility in unpaid or organic search results as opposed to those opportunities which companies pay for in order to be fou......

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Six steps to defining your target market

Whatever you sell, you need to understand your customer to maximise your sales. Grant Leboff suggests six steps to identify your target customer....

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The customer is no longer king - they are your partner

The old adage — “the customer is king” — came from a time when companies aimed to provide great customer service for their clientele. Great service was literally about serving customers. In other words, service was something done to a customer. ......

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The true value of a drink in the pub

It was while enjoying a series of single malt whiskies, in the Three Crowns Pub, that I was reminded of a marketing lesson that too many businesses are missing in this new digital world....

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Three questions every salesperson should ask themselves today

There is no doubt that in a web-enabled digital age, the role of a salesperson has to change. Quite simply, in most markets, prospects now have more access to choice and information than ever before. This has altered the way buyers access choice and make decisions. Simple logic would, therefore, dic......

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Welcome to the Outernet - integrating online and offline seamlessly

Although the history of the internet can be traced back to the 1950s, it was during the 0s when the concept of an interconnected world wide network —the internet — was introduced. However, it was in the mid 1990s, with the widespread use of email, Voice over Internet Protocol phone calls, ......

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What does 'engagement' with customers really mean?

Why is it that before we get married, we say we are “engaged”?......

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Where are you getting your information?

We used to live in a world where everyone knew the places to go for information. In the main, people would obtain their news from the same few newspapers, radio stations and TV channels. Specialist knowledge — whether in business-to-business or the consumer marketplace — would then be deli......

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Why does your marketing need to be sticky?

In traditional marketing, companies succeeded by “shouting” their message very loudly. Whether this shouting was delivered via advertising on TV and radio, on billboards and in newspapers, or via direct channels such as direct mail or cold calling, a marketing department’s job was to ......

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Why every firm is now in the publishing business

When Gutenberg invented the printing press in 1450 he precipitated the democratisation of information. Neither the reformation nor renaissance, in Europe, could have happened if the printing press had not been invented....

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Why social media is tailor-made for salespeople

Social media is a person-to-person tool, not a brand-to-person tool. That's why salespeople – and not just marketers – must use social media....

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Why you are a marketer whether you like it or not

There is an old philosophical question — if a tree falls in a forest and no one is there to hear it, does it make a sound?......

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Why your social media regime needs time and discipline

Business use of social media reminds me a little of the arrival of the mobile phone. While embraced as exciting by some, at the beginning, many found the idea of a mobile phone abhorrent. “Why would I want people to be able to contact me everywhere I go?” was a usual retort I often heard. ......