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Company description
At Sticky Marketing Club we understand that in this web-enabled, technologically driven world, the old sales and marketing models no longer work as they once did.
Sticky Marketing Club exists to ensure our members receive the most up-to-date thinking in sales and marketing. This enables them to take advantage of the latest tools, technologies and ideas to ensure they are successful in a competitive market.
About the expert
Grant Leboff is one of the UK's leading sales and marketing experts.
His first book, ‘Sales Therapy’, introduced businesses to a new and highly effective sales philosophy. It made the Amazon top-10 bestseller list on publication and is one of the top-selling books on sales in the UK. It is available worldwide.
His current book, ‘Sticky Marketing’, provides companies with the new principles of marketing so they can thrive in a web-enabled world. On release in January 2011 it went straight to number one in the Amazon sales and marketing chart and reached number five in the overall business chart.
Grant's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving world wide web. He provides businesses with new sales and marketing strategies to be successful in this new environment.
Having built a successful direct marketing company, which he started in 2002, Grant sold it in 2008. He is now CEO of Sticky Marketing Club™ Ltd, working with businesses on effective sales and marketing strategies.
The 2011 launch of his sales and marketing portal, www.stickymarketing.com, produces a wealth of resources and information on effective sales and marketing for business.
He is a highly sought after speaker, and is constantly presenting at conferences and events all over the world.
As well as sitting on the advisory council of The Global Marketing Network, Grant is a regular contributor to business magazines and newspapers such as the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has also appeared on BBC radio on numerous occasions.
Articles by this expert, by highest rating
Six steps to defining your target market
Whether you sell washing lines or wiper blades, you need to understand your customer if you want to maximise your sales. Who are you selling to? Why should they buy your product? What do they stand to gain? Grant Leboff, principal of The Sticky Marketing Club explains how you can identify your target customer…
Making sales: understanding buyer motivation
Human beings have two major motivations; to gain reward and to avoid loss. We may go out to eat to gain reward. We buy insurance solely to avoid loss. These motivations do not exist in a vacuum. In other words, there will be plenty of incidences where both motivations influence a decision…
Who are your customers? Understanding how to segment your market
Customer segmentation is important. But, as Grant Leboff explains, segmentation based solely on demographics such as age, gender, ethnicity, income etc. is no longer satisfactory. Discover a better way to understand your customers and how to market to them effectively in this seven-minute video on customer segmentation (Login required…
Your sales strategy
Effective marketing is crucial to the success of any business. But simply understanding your market is not enough. You need to build on your business and marketing plans to turn theory into profits. A good sales strategy will help you identify and take advantage of the best opportunities…
Want ROI? Understanding why Return on Engagement matters
Grant Leboff, author of Sticky Marketing, explains how to engage with your customers and get their attention in a crowded media marketplace in this eight-minute video about customer engagement (Login required…
Getting customers to come to you
Listen to Grant Leboff explain the techniques you can use to attract customers to your business in his podcast Getting customers to come to you…
How to overcome buyers’ fears
The idea that people love to buy is one of the biggest myths in sales. The actual buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how…
Making sales: solve problems for your customers
Of course, in order to draw out the challenges and problems a customer might have, you have to ask them the right questions. In order to make sales, we also have to ensure we target the most relevant potential customers with the right sales messages…
Making sales: why benefits do not exist
Benefits often prevent a salesperson from engaging with the real motivations of the buyer. In fact, the reality is even worse than this. Benefits do not actually exist at all. They are, in actuality, no more than an abstract idea…
How to create effective sales messages
Marketing has become an end itself. It must create value in its own right. This is because the traditional approach of “shouting” about the benefits you offer are being screened out by customers and are consequently increasingly ineffective. In this four-minute video, find out from Grant Leboff how to produce sales messages that resonate with your customers. …
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