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Grant Leboff

Sticky Marketing Club

CEO

8

Contributions

Sticky Marketing Club




About the company

Sticky Marketing Club understands that in this web-enabled, technologically driven world, the old sales and marketing models no longer work as they once did. Sticky Marketing Club exists to ensure their members receive the most up-to-date thinking in sales and marketing. This enables them to take advantage of the latest tools, technologies and ideas to ensure they are successful in a competitive market.

About Grant Leboff

Grant Leboff is one of the UK's leading sales and marketing experts. His first book Sales Therapy introduced businesses to a new and highly effective sales philosophy. It made the Amazon top 10 bestseller list on publication and is one of the top-selling books on sales in the UK. It is available worldwide.

His current book, Sticky Marketing, provides companies with the new principles of marketing so they can thrive in a web-enabled world. On release in January 2011 it went straight to number one in the Amazon sales and marketing chart and reached number five in the overall business chart.

Grant's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving world wide web. He provides businesses with new sales and marketing strategies to be successful in this new environment.

Having built a successful direct marketing company, which he started in 2002, Grant sold it in 2008. He is now CEO of Sticky Marketing Club™ Ltd, working with businesses on effective sales and marketing strategies.

He is a highly sought after speaker, and is constantly presenting at conferences and events all over the world.

As well as sitting on the advisory council of The Global Marketing Network, Grant is a regular contributor to business magazines and newspapers such as the Telegraph, The Independent, the Financial Times, the Daily Mirror and The Sun. He has also appeared on BBC Radio on numerous occasions.

GRANT'S CONTRIBUTIONS

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ARTICLE

No more fears - selling made easy

What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling....

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ARTICLE

How to overcome buyers' fears

The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it....

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ARTICLE

Your sales strategy

Effective marketing is crucial for business success, but a good sales strategy will help you identify and take advantage of the best opportunities....

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ARTICLE

Making sales: understanding buyer motivation

Human beings have two major motivations; to gain reward and to avoid loss. There will be plenty of times where both motivations influence a decision....

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ARTICLE

Making sales: why benefits do not exist

Benefits often prevent a salesperson from engaging with the real motivations of the buyer. In fact benefits are no more than an abstract idea....

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ARTICLE

Six steps to defining your target market

Whatever you sell, you need to understand your customer to maximise your sales. Grant Leboff suggests six steps to identify your target customer....

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AUDIO

Getting customers to come to you

Listen to Grant Leboff explain the techniques you can use to attract customers to your business in his podcast: Getting customers to come to you....

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ARTICLE

Making sales: solve problems for your customers

In order to make sales, we have to understand our customers then ensure we target the relevant potential customers with the right sales messages....