Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Article image
ARTICLE

Market research - overview

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Article image
ARTICLE

New product research - overview

Product research lets you understand what customers want, allowing you to tailor your product to meet their needs and give you a competitive edge.

Article image
ARTICLE

Market analysis - overview

Understanding how your market works and what customers want is vital. Industry analysis and market research can identify where to focus your efforts.

Article image
ARTICLE

Benchmarking - overview

Marketing can make a dramatic contribution to your success, yet many businesses fail to measure how effective their marketing is through benchmarking.

News image
ARTICLE

Market research

Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.

News image
ARTICLE

New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

News image
ARTICLE

How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

News image
FAQS

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

News image
ARTICLE

How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

News image
ARTICLE

How to do market research online

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.