Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

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Market research - overview

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

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New product research - overview

Product research lets you understand what customers want, allowing you to tailor your product to meet their needs and give you a competitive edge.

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Market analysis - overview

Understanding how your market works and what customers want is vital. Industry analysis and market research can identify where to focus your efforts.

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Benchmarking - overview

Marketing can make a dramatic contribution to your success, yet many businesses fail to measure how effective their marketing is through benchmarking.

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Market research

Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.

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New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

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How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

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Product research: Dos and don'ts

What is the key to successful product testing and how can you avoid expensive mistakes? Expert Jenny Covey provides her key dos and don'ts.

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Introduction to desk research

Desk research is any intelligence or data that already exists. It can provide you with a lot of extremely useful information, much of it for free.

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Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

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Measuring customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.