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Ben Dyer

Ben Dyer



Globe House, Lavender Park Road, West Byfleet, KT14 6ND

Contact: Benjamin Dyer


Company description

SellerDeck supplies e-commerce software and EPoS systems to small and mid-sized companies that want to be in full control of their online business. The company's desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

About the expert

Ben Dyer is CEO of SellerDeck. He joined in 2008 as director of product development, having previously worked for Xyratex, BSkyB and BAE Systems. At BAE Systems he won Apprentice of the Year and at BSkyB, he was part of the team responsible for relaunching and its supporting infrastructure. As CEO, Ben is responsible for the all aspects of SellerDeck's operations.

A huge advocate of his home, the Isle of Wight, he is also a trustee of the Isle of Wight Youth Trust, a charity focusing on the needs of young people.

Articles by this expert, by highest rating

  • Digital trends for small businesses 2011

    For small businesses trying to keep up with the latest digital trends and applications, it can be difficult to assess which are likely to have the most impact. Some take years to take off, some never come to fruition, and others change the way we do business in a matter of months. Rachel Miller investigates…

  • Be a Google star: getting reviews online

    There’s a good way for small firms to stand out on Google searches — star ratings. You can ask Google to search for customer reviews of your products and services and feature them in your search results, along with a star rating out of five. So how can you ensure you stand out for the right reasons?…

  • How to compete with bigger rivals

    Big companies have staff, resources and budgets that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm? And can you really level the playing field? Ben Dyer of ecommerce specialist SellerDeck, argues that small businesses can get the upper hand…

  • How ecommerce saved our business

    What do you do when local supermarkets are squeezing the life out of your business? One option is to refocus on an area where they can't compete…

  • Building an online community: six top tips

    Building an online community is a powerful way to get people to engage with your business - particularly if your offer is built around a trade, hobby or passion and you count on repeat purchases and offer customer support. But how easy is it to develop a community? Ben Dyer, of ecommerce software provider SellerDeck, shares the lessons he learnt when building his company's online community…