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Ben Dyer

Ben Dyer

Actinic

Director of product development

Globe House, Lavender Park Road, West Byfleet, KT14 6ND

www.actinic.co.uk

Contact: Benjamin Dyer

Company description

Founded in 1996, Actinic is a British company specialising in helping small and medium retailers trade, both online and offline, using its ecommerce and electronic point of sale (EPOS) packages. Actinic offers ecommerce products for web designers and self-builders, including both web-based and desktop solutions. Over half of SMEs using packaged software to run their e-stores use Actinic.

About the expert

Ben heads the development of Actinic’s portfolio of ecommerce and retail applications. Prior to Actinic, Ben was IT program manager responsible for browser-delivered software services at Xyratex and he began his career at BSkyB and BAE Systems. At BSkyB he was part of the team responsible for relaunching SkySports.com and its supporting infrastructure. He also worked on some of the original ‘red button’ interactive television services. At BAE Systems Ben won Apprentice of the Year in 1997 and first became involved in professional software development.

Ben is married with one daughter and lives on the Isle of Wight. He is a sailing and water sports enthusiast.

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Articles by this expert, by highest rating

  • How a trip to an image consultant inspired us to start an online business

    Kettlewell Colours is an online store that offers clothes in a wide range of colours so that customers can find the right shade for them. Supported by an e-commerce software package from Actinic, the firm is going from strength to strength…

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  • Are you ready for mobile commerce?

    Mobile phones are fast becoming important sales channels as more of us use them to access the Internet. But many websites don’t run smoothly on a mobile. Benjamin Dyer, director of product development for Actinic, reveals how you can prepare your website for “m-commerce”…

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  • How e-commerce saved our business

    Who: Tim and Kevin Slatter, founders of TheCakeStore.comWhat: Online bakery business specialising in bespoke cakes for all occasionsThe issue: Competing successfully against large retailers by concentrating on online salesWhat do you do when local supermarkets are squeezing the life out of your business? One option is to refocus on an area where these giants can't compete. This happened to Tim and Kevin Slatter and their team who fought back with an e-commerce business called www.TheCakeStore.com selling imaginatively decorated, mouth-watering celebration cakes together with branded creations for corporate events…

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  • Be a Google star: getting reviews online

    There’s a new way for small firms to stand out on Google searches — star ratings. You can now ask Google to search for customer reviews of your products and services and feature them in your search results, along with a star rating out of five. So how can you ensure you stand out for the right reasons?…

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  • Commissioning your e-commerce website (part two)

    Benjamin Dyer, of e-commerce software supplier, Actinic, continues his advice for retailers on setting up their first ecommerce site…

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  • Six top tips for building an online community

    Building an online community is a powerful way to get people to engage with your business - particularly if your offer is built around a trade, hobby or passion and you count on repeat purchases and offer customer support. But how easy is it to develop a community? Ben Dyer, of e-commerce software provider Actinic, shares the lessons he learnt when building his company's online community…

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  • Make your website smartphone-friendly

    More than 40 per cent of people in the UK have made purchases over smartphones, according to the IAB Consumer M-Commerce Study. As more and more potential customers use mobile phones, you should ensure that your website works as well on a small screen as it does on a traditional PC or laptop. Kate Horstead finds out how to make your website smartphone-friendly …

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  • Commissioning your e-commerce website (part one)

    How do you select a website designer that fits your business and what are the questions you should be asking? Benjamin Dyer, of e-commerce software supplier Actinic, has the answers in the first of a two-part article…

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  • Digital trends for small businesses 2011

    For small businesses trying to keep up with the latest digital trends and applications, it can be difficult to assess which are likely to have the most impact. Some take years to take off, some never come to fruition, and others change the way we do business in a matter of months. Rachel Miller investigates…

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  • How to compete with bigger rivals

    Big companies have staff, resources and budgets that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm? And can you really level the playing field? Ben Dyer of e-commerce specialist Actinic, argues that small businesses can get the upper hand…

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  • Digg for victory: Improve your social networking to get real results

    Is your online social networking delivering results? Benjamin Dyer offers practical tips to help you get more sales via Twitter, Digg and Facebook…

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  • Working with a designer to redesign your website

    Don’t throw the baby out with the bath water when redesigning your website, advises Ben Dyer of Actinic. Web designers often want to start with a clean slate. But effective copy, high-ranking pages and crucial links from your old site should be incorporated into your new one…

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