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Ben Dyer

Ben Dyer

SellerDeck

CEO

Globe House, Lavender Park Road, West Byfleet, KT14 6ND

www.sellingdeck.co.uk

Contact: Benjamin Dyer

Company description

SellerDeck supplies ecommerce software and EPoS systems to small and mid-sized companies that want to be in full control of their online business. The company's desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996, SellerDeck changed its name from Actinic Software in June 2012 and currently has more than 5,000 UK customers.

About the expert

Ben Dyer is CEO of SellerDeck (formerly Actinic Software). He joined in 2008 as director of product development, having previously worked for Xyratex, BSkyB and BAE Systems. At BAE Systems he won Apprentice of the Year and at BSkyB, he was part of the team responsible for relaunching SkySports.com and its supporting infrastructure. As CEO, Ben is responsible for the all aspects of SellerDeck's operations.

A huge advocate of his home, the Isle of Wight, he is also a trustee of the Isle of Wight Youth Trust, a charity focusing on the needs of young people.

    Articles by this expert, by highest rating

    • Working with a designer to redesign your website

      Don’t throw the baby out with the bath water when redesigning your website, advises Ben Dyer. Web designers often want to start with a clean slate. But effective copy, high-ranking pages and crucial links from your old site should be incorporated into your new one…

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    • Digital trends for small businesses 2011

      For small businesses trying to keep up with the latest digital trends and applications, it can be difficult to assess which are likely to have the most impact. Some take years to take off, some never come to fruition, and others change the way we do business in a matter of months. Rachel Miller investigates…

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    • Are you ready for mobile commerce?

      Mobile phones are fast becoming important sales channels as more of us use them to access the Internet. But many websites don’t run smoothly on a mobile. Benjamin Dyer, CEO for SellerDeck, reveals how you can prepare your website for “m-commerce”…

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    • Be a Google star: getting reviews online

      There’s a new way for small firms to stand out on Google searches — star ratings. You can now ask Google to search for customer reviews of your products and services and feature them in your search results, along with a star rating out of five. So how can you ensure you stand out for the right reasons?…

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    • Commissioning your ecommerce website

      How do you select a website designer that fits your business and what are the questions you should be asking? Benjamin Dyer, of ecommerce software supplier SellerDeck, has the answers…

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    • Make your website smartphone-friendly

      As more and more potential customers use mobile phones, you should ensure that your website works as well on a smartphone as it does on a traditional PC or laptop. Kate Horstead finds out how to make your website smartphone-friendly.…

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    • How ecommerce saved our business

      What do you do when local supermarkets are squeezing the life out of your business? One option is to refocus on an area where they can't compete. This happened to Tim and Kevin Slatter and their team who fought back with an e-commerce business called www.TheCakeStore.com selling imaginatively decorated, mouth-watering celebration cakes together with branded creations for corporate events…

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    • How to compete with bigger rivals

      Big companies have staff, resources and budgets that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm? And can you really level the playing field? Ben Dyer of e-commerce specialist SellerDeck, argues that small businesses can get the upper hand…

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    • Building an online community: six top tips

      Building an online community is a powerful way to get people to engage with your business - particularly if your offer is built around a trade, hobby or passion and you count on repeat purchases and offer customer support. But how easy is it to develop a community? Ben Dyer, of ecommerce software provider SellerDeck, shares the lessons he learnt when building his company's online community…

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