Expert image

Tim Watson


Independent email marketing consultant



About the company

Zettasphere is an email marketing consultancy specialising in email marketing for retail, travel, publishing and leisure sectors. Their goal is simple; to show you how to increase your revenue from email.

About Tim Watson

Tim Watson has more than eight years’ experience in B2B and B2C email marketing, helping blue chip brands with successful email marketing. He is an elected member of the UK DMA Email Council and active participant of the Best Practice and Legal hub. His work on this hub includes authoring and reviewing DMA whitepapers and best practice documentation. Tim is an independent email marketing consultant, providing strategic support to email marketing teams, creating roadmaps and ensuring best practice in execution, to deliver real results. He is also a frequent speaker and blogger on emerging email marketing trends, posting articles to SmartInsights and DMA blogs.


News image

Exposing seven myths about email subject lines

Email marketing is an effective way to boost sales. Find out which subject lines have the biggest impact and why some advice may be misleading....

News image

Email newsletter FAQs

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters....

News image

Building a quality email marketing list

A quality in-house email-marketing list is essential if you contact customers via email. We outline the steps to take when building an email list....

News image

Marketing via email

Email can offer an efficient, highly measurable and cost-effective alternative to more traditional forms of marketing to customers....