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Tim Watson

Tim Watson


Independent email marketing consultant

Contact: Tim Watson


Company description

Zettasphere is an email marketing consultancy specialising in email marketing for retail, travel, publishing and leisure sectors. Their goal is simple; to show you how to increase your revenue from email.

About the expert

Tim Watson has more than eight years’ experience in B2B and B2C email marketing, helping blue chip brands with successful email marketing.

He is an elected member of the UK DMA Email Council and active participant of the Best Practice and Legal hub. His work on this hub includes authoring and reviewing DMA whitepapers and best practice documentation.

Tim is an independent email marketing consultant, providing strategic support to email marketing teams, creating roadmaps and ensuring best practice in execution, to deliver real results. He is also a frequent speaker and blogger on emerging email marketing trends, posting articles to SmartInsights and DMA blogs.

Articles by this expert, by highest rating

  • Email newsletter FAQs

    Email is the most cost-effective and highest ROI (return on investment) marketing medium. Its best application is for customer retention, marketing to your in-house list…

  • Marketing via email

    Email is well established as a means of communicating with colleagues and contacts. It can also offer an efficient, highly measurable and cost-effective alternative to more traditional forms of marketing to customers. In this article, Tim Watson of Zettasphere looks at how you can set up an email marketing campaign…

  • Building a quality email marketing list

    A quality in-house email-marketing list is essential if you contact customers via email. But how do you put such a list together? Tim Watson of Zettasphere outlines the steps to take when building an email  marketing list…

  • Exposing seven myths about email subject lines

    Email marketing is an effective and cost-effective way to boost sales. But which subject lines have the biggest impact? Tim Watson reveals why some of the received wisdom about subject lines may be misleading…