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Tim Watson

Tim Watson


Independent email marketing consultant

Contact: Tim Watson

Twitter: @tawatson

Company description

Zettasphere is an email marketing consultancy specialising in email marketing for retail, travel, publishing and leisure sectors. Our goal is simple; to show you how to increase your revenue from email.

About the expert

Tim Watson has more than eight years’ experience in B2B and B2C email marketing, helping blue chip brands with successful email marketing.

He is an elected member of the UK DMA Email Council and active participant of the Best Practice and Legal hub. His work on this hub includes authoring and reviewing DMA whitepapers and best practice documentation.

Tim is independent email marketing consultant, providing strategic support to email marketing teams, creating roadmaps and ensuring best practice in execution, to deliver real results. He is also a frequent speaker and blogger on emerging email marketing trends, posting articles to SmartInsights and DMA blogs.

Articles by this expert, by highest rating

  • Marketing via email

    Email is well established as a means of communicating with colleagues and contacts. It can also offer an efficient, highly measurable and cost-effective alternative to more traditional forms of marketing to customers. In this article we look at how you can set up an email marketing campaign…

  • Building a quality email marketing list

    A quality in-house email-marketing list is essential if you contact customers via email. But how do you put such a list together? Tim Watson outlines the steps to take when building an email  marketing list…

  • Ten ways to improve your email open rates

    If you use email marketing to contact customers, it is essential to monitor how effective it is. By using the right subject lines, an attractive design and sending messages at the right time, you can increase the number of recipients opening your emails. Follow our tips to improve your open rates…

  • Email newsletter FAQs

    Email is the most cost-effective and highest ROI (return on investment) marketing medium. Its best application is for customer retention, marketing to your in-house list…