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Chris Barling



Globe House, Lavender Park Road, West Byfleet, KT14 6ND

Contact: Chris Barling

Company description

SellerDeck supplies ecommerce software and EPoS systems to small and mid-sized companies that want to be in full control of their online business. The company's desktop application gives merchants control over key components such as hosting, payments, fraud detection and customer feedback without having to rely on third-party, cloud-based solutions.

Established in 1996, SellerDeck changed its name from Actinic Software in June 2012 and currently has more than 5,000 UK customers.

About the expert

Chris Barling is chairman of SellerDeck (formerly Actinic Software), a company he co-founded in 1996. An ecommerce expert, enthusiastic entrepreneur and business angel, Chris has a passion for helping small businesses take advantage of new technology.
He has over 30 years’ experience in the IT industry. Prior to starting SellerDeck, Chris held senior positions in Reuters and Cable and Wireless and spent time on the board of GLS (the UK's largest educational supplier).
Over 17 years Chris has written hundreds of articles on EPOS and ecommerce for a large range of small business magazines and websites. He has also published three books on ecommerce.
Chris is a keen Arsenal supporter and lives in Devon where he indulges his passion for sailing whenever he gets the chance.

Articles by this expert, by highest rating

  • How to compete with bigger online retailers

    It may seem as though large retailers dominate the ecommerce market, but smaller can be smarter when competing online as Chris Barling of SellerDeck explains…

  • Listen and learn — increasing sales through customer feedback

    Whether you like it or not, customers are publishing feedback on your products and services on the internet and via social networking sites like Twitter and Facebook. What your customers say is incredibly valuable. Positive feedback boosts business and criticism can help you to improve your offering, says Chris Barling of SellerDeck…

  • Opportunity knocks: Selling overseas

    If you have an online business, the world could be your oyster. But there are some definite pros and cons when it comes to selling overseas, as Chris Barling of SellerDeck explains…

  • Protect your brand online

    Chris Barling, Chairman of ecommerce and EPOS specialist SellerDeck, provides his eight top tips for protecting your brand online…

  • Nine simple tips to transform your online sales

    Are you missing some simple tricks that can improve your ecommerce operation? Chris Barling explains why some basic techniques can transform your sales online in this exclusive extract from his book, The Insider’s Guide to Ecommerce…

  • Ten ways to keep your online customers loyal

    Given the cost of attracting new customers – thought to be as much as eight times more expensive as holding onto existing buyers – ensuring customer loyalty can be the difference between failure and success. Here are ten basic pointers aimed at helping you to encourage customer loyalty if you sell online…

  • Starter tips for attracting people to your online store

    Chris Barling shares his valuable tips for attracting visitors to your ecommerce website from his book, Selling Successfully Online – Over 300 Top Tips for Running an Ecommerce Website…