Expert image

Sarah Orchard

Orchard Marketing Associates

Consultant

12

Contributions

Orchard Marketing Associates

Chapel House, 1 Chapel Street
Guildford
GU1 3UH

About the company

Orchard Marketing Associates is a marketing consultancy that offers affordable and effective marketing advice to small to medium-sized businesses. Sarah Orchard heads up a team of marketing experts. Orchard can act as your virtual marketing agency or department - all the marketing expertise you need, when you need it, at a fraction of the cost of a large agency or employing a full-time marketing manager.

About Sarah Orchard

Sarah Orchard has more than 15 years' top level marketing experience on leading UK and global service sector brands. Having been a hands-on marketing practitioner during this time, Sarah knows how to actually implement the marketing strategy she advises to clients - not just the theory and how to write weighty strategy reports! A qualified marketing professional, Sarah is a member of the Chartered Institute of Marketing, Chartered Marketer and holder of a CIM postgraduate diploma in Marketing.

Sarah is passionate about helping small business owners unleash the power of the right marketing approach for their particular business. Each business is different, so there is no set marketing strategy template or silver bullet - each consultancy project starts by looking at potential customers and how best to target and communicate effectively with them, to deliver the desired business results.

Her specialities include strategic marketing planning, business start-up marketing support, logo development and branding, website development, search engine optimisation, email marketing, social media, and effective and measurable marketing communications.

SARAH'S CONTRIBUTIONS

News image
BLOG

What is responsive design and do I need it?

There is no doubt about it, the unrelenting rise of the smartphone and tablet cannot be ignored. Your customers are constantly on the go and being able to access their life in the palm of their hand makes it all a bit easier....

News image
BLOG

How images can boost your Facebook following

So you’ve made sure your business has a page on Facebook and you’re posting regularly – but are you using it to its best effect? And did you know that visual content is five times more effective in engaging followers or random visitors who have chanced upon your page? Whether it’......

News image
ARTICLE

How to run a competition on Facebook (and not break the rules!)

What are the guidelines governing competitions and promotions on Facebook? Sarah Orchard reveals how to promote your firm without breaking the rules....

News image
ARTICLE

How to use video to promote your business

Have you thought about creating videos to promote your business? Video can help your SEO results and it is an effective way to boost engagement....

News image
BLOG

Many happy returns - why you should celebrate a business birthday

A business birthday is a perfect excuse for a celebration —and a valuable marketing opportunity too....

News image
BLOG

How to write blog posts that drive quality traffic to your website

It’s easy to spot interesting facts, figures or topics and decide to blog about them. Perhaps save that desire for Twitter but always keep the core theme of your blog true and try to stick to it rigidly. You will build a following and get more traffic if you have a consistent theme to your cont......

News image
BLOG

Are you spreading yourself too thin on social networks?

It’s tempting to sign up for every social network out there — Twitter, Facebook, LinkedIn, Google+ and YouTube! But being on five or more social networks and giving all of them your half-hearted attention will not generate the right results. The reality is that as a small business owner (m......

News image
BLOG

Got skills? Get more out of LinkedIn

I have a lot of time for LinkedIn — it has always been a genuinely useful way to build up my network of contacts. In particular, I love the Skills and Expertise section that was introduced a couple of years ago — it’s great for providing a snapshot of someone’s skills and demonst......

News image
BLOG

It's official - blogging beats Twitter

It’s no secret that I am a big fan of blogging as a marketing tool. I will happily wax lyrical about the importance of generating quality content and how small businesses can make blogging central to a content marketing strategy. So I was delighted by the findings of a new survey that proves th......

News image
BLOG

What could Google+ do for your business?

Are you using Google+?......

News image
BLOG

Get the most out of Pinterest

Recently, I’ve been talking to some of my small business clients about Pinterest and I have discovered that many of them are still in the dark about its potential value to their businesses....

News image
BLOG

Why you should treat your home page like a shop window

There’s a small independent toy shop near my home that I often walk past. I am always really impressed by just how well the staff dress the windows each season or tie in with key events and dates. I particularly loved their recent Six Nations window....