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Derek Williams

The WOW! Awards

Managing Director

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Contributions

The WOW! Awards

Business And Technology Centre, Bessemer Drive
Stevenage
SG1 2DX

About the company

The WOW! Awards is the UK's only national award for customer service based purely on customer nominations.

About Derek Williams

Derek is creator of The WOW! Awards, as well as an international speaker and author on customer service. He is the past chief executive of the Society of Consumer Affairs Professionals in Europe.

DEREK'S CONTRIBUTIONS

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Top ten questions about customer service and business

Is the customer always right and the provider always wrong? Customer service expert Derek Williams answers this and other customer service questions....

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The loyalty factor

Most small business owners appreciate the importance of attracting new customers. But few pay any attention to customer loyalty in the early years....

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How to dazzle your customers

Research reveals that businesses with good service grow twice as fast as those with poor service. Here's some tips to help you dazzle your customers....

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Why technology alone won't improve your customer service

However up-to-the-minute your technology is, the human touch is far and away the best way to keep customers happy and generate more business....

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How Richard Branson handles customer complaints

Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond....