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Derek Williams

Derek Williams

The WOW! Awards

Managing Director

Business And Technology Centre, Bessemer Drive, Stevenage, SG1 2DX

Contact: Derek Williams


Company description

The WOW! Awards is the UK's only national award for customer service based purely on customer nominations.

About the expert

Derek is creator of The WOW! Awards, as well as an international speaker and author on customer service. He is the past chief executive of the Society of Consumer Affairs Professionals in Europe.

Articles by this expert, by highest rating

  • Why technology alone won't improve your customer service

    Why do businesses put so much emphasis on technology to tell them all about their customers? Derek Williams, customer service expert and CEO of The WOW! Awards, argues that the human touch is far and away the best way to keep customers happy and generate more business …

  • How to dazzle your customers

    Research by the Strategic Planning Institute reveals that businesses with good service records grow twice as fast as those with poor service records. Derek Williams of The WOW! Awards offers his tips to help you dazzle your customers…

  • The loyalty factor

    Customer retention is vital for every business and implementing a loyalty scheme can be an effective way to keep customers coming back for more. Derek Williams, CEO of the WOW! Awards, explains how to create a successful scheme…

  • How Richard Branson handles customer complaints

    Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond…

  • Top ten questions about customer service and business

    Is the customer always right? Customer service expert Derek Williams answers this and other important customer service questions…