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Return to expert listDerek Williams
The WOW! Awards
Managing director
Business And Technology Centre, Bessemer Drive, Stevenage, SG1 2DX
Contact: Derek Williams
Company description
The WOW! Awards is the UK's only national award for customer service based purely on customer nominations.
About the expert
Creator of The WOW! Awards. International speaker and author on customer service. Past chief executive of the Society of Consumer Affairs Professionals in Europe.
Articles by this expert, by highest rating
The loyalty factor
Customer retention is vital for every business and implementing a loyalty scheme can be an effective way to keep customers coming back for more. Derek Williams, ceo of the WOW! Awards, explains how to create a successful scheme.…
How the experts handle complaints
Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond…
Top ten questions about customer service and business
What questions should you be asking about your customer service and business?…
Five more ways to dazzle your customers
There are many ways to make your customers feel special, as Derek Williams has proved in his guide, 12 ways to dazzle your customers. Now he's got five more top tips to help you wow your customers…
Why technology alone won't improve your customer service
Why do businesses put so much emphasis on technology to tell them all about their customers? Derek Williams, customer service expert and CEO of the WOW! Awards, argues that the human touch is far and away the best way to keep customers happy and generate more business …
12 ways to dazzle customers
Research by the Strategic Planning Institute reveals that businesses with good service records grow twice as fast as those with poor service records. Derek Williams of The WOW! Awards offers his tips to help you dazzle your customers…
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