Sales strategy

Selling is one of the most difficult tasks for small business owners. A sales strategy will focus your attention and help you seize opportunities.

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Sales strategy - overview

A good sales strategy will help you identify prospects, manage relationships and convert leads to sales. The basic things you need to know.

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How to overcome buyers' fears

The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.

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Your sales strategy

Your sales strategy identifies your target customers and how you'll reach them, as well as your sales forecasts. Learn how to set a sales strategy.

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Create an effective sales forecast

Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.

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How to do sales forecasts

Sales forecasting is crucial. It enables you to set out your revenue projections and ensure that your business develops successfully.

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I'm too reliant on a single customer

Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.

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Nine easy ways to get more work as a freelancer

Finding new business is probably the most daunting aspect of being self-employed. But it doesn’t have to be that way. Rachel Miller has nine simple suggestions that will help you get more work as a freelancer...