Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

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Customer care - overview

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

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Customer loyalty - overview

Customer loyalty schemes reward your best customers and give them an incentive to come back - and to pass the word on. What you need to know.

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Customer service - overview

How to build your reputation, attract new customers and increase the amount of repeat business you get - the basics of good customer service.

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Customer complaints - overview

Not every unhappy customer complains - often they just go to a competitor. Others will scream and shout. How to resolve issues and retain business.

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Building customer loyalty

Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.

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Data protection: your obligations

The Data Protection Act lays down strict rules about the use of personal information. There are significant fines for failure to follow the rules.