Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

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Customer care - overview

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

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Customer loyalty - overview

Loyalty schemes are an effective way to improve your customer-retention levels. Increasing your customer retention can significantly increase profits.

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Customer service - overview

The service you provide is crucial to your success. After-sales service is what makes one supplier stand out from another, more than product or price.

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Customer complaints - overview

As a small business, it's up to you to initiate good communication. You can't rely on your customers to tell you what they think, or supply feedback.

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Building customer loyalty

Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.

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Data protection: your obligations

The Data Protection Act lays down strict rules about the use of personal information. There are significant fines for failure to follow the rules.