Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

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Online marketing - overview

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

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Content marketing - overview

For small businesses, posting useful content online offers a powerful way to engage with customers, via blogs, case studies, email and social media.

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Apps and online tools - overview

Thanks to the proliferation of innovative apps for smartphones, business owners can now do so much more while they are out of the office.

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Email marketing - overview

Email marketing is fast and cheap, while enabling businesses to target messages to the right people at the right time. Find out how to do it.

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Online and PPC advertising - overview

Unlike traditional advertising, online advertising can deliver visitors immediately - through a simple click on your ad with measurable results.

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Your website - overview

Your website helps new customers find you as well as keeping existing customers up to date with special offers and product launches.

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Ecommerce - overview

Selling online, either wholly or in addition to selling offline, can provide a fantastic source of revenue, but how do you get involved in ecommerce?

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SEO - overview

If you’ve got a website, you need SEO. It’s that simple. Search engine optimisation can help you feature prominently on search engines like Google.

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How to hit top spot on Google

SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.