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Lucy Whittington

Lucy Whittington

Inspired Business Marketing Ltd


Contact: Lucy Whittington


Company description

Inspired Business Marketing provides no-nonsense business marketing and web sites that work. They can redesign a website (or build a new one), create landing pages for campaigns, advise on SEO and PPC, plan a marketing strategy, write copy, set up blogs, and explain social networking (all so you'll understand it).

About the expert

Lucy's background is very business-focused, and because of this she doesn't 'just' think about marketing, but about a business as a whole. She has an MBA, and is a 'Member' of the Chartered Institute of Marketing (MCIM), but what's taught Lucy the most is running her own business, and also working with, and learning from, other successful business owners and entrepreneurs.

Lucy takes a broad view of what marketing is, stretching from strategy and planning to promotion and sales. She is an advocate of direct response marketing (both online and offline) and believes that everything you do should be focused on results.

Lucy loves to work with business owners who 'get' the importance of marketing and are willing to really focus on what does and doesn't work, even when this means trying something new.

Articles by this expert, by highest rating

  • How to write effective email newsletters

    Do your customers read your email newsletters? Are they bringing in business or turning people off? Lucy Whittington of Inspired Business Marketing reveals how to improve the content of your email marketing to get results…

  • Get an affiliate to promote your business

    Online advertising can be an expensive and inconsistent means of driving customers to your website, but there is an alternative. Affiliate marketing can boost traffic to your ecommerce website, and you only pay for visits that result in sales. Emma Allen finds out how to set up an affiliate programme…

  • Make customer segmentation work

    Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. By examining your existing customers and segmenting them into groups, you can identify who spends what when. We explain how to implement a customer segmentation model…

  • Email marketing: hitting the target

    How do you ensure your email newsletters are reaching everyone on your database and getting read? Lucy Whittington of Inspired Business Marketing reveals some tricks to improve email deliverability and open rates…