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Lucy Whittington

Inspired Business Marketing Ltd

Director

4

Contributions

Inspired Business Marketing Ltd




About the company

Inspired Business Marketing provides no-nonsense business marketing and web sites that work. They can redesign a website (or build a new one), create landing pages for campaigns, advise on SEO and PPC, plan a marketing strategy, write copy, set up blogs, and explain social networking (all so you'll understand it).

About Lucy Whittington

Lucy's background is very business-focused, and because of this she doesn't 'just' think about marketing, but about a business as a whole. She has an MBA, and is a 'Member' of the Chartered Institute of Marketing (MCIM), but what's taught Lucy the most is running her own business, and also working with, and learning from, other successful business owners and entrepreneurs. Lucy takes a broad view of what marketing is, stretching from strategy and planning to promotion and sales. She is an advocate of direct response marketing (both online and offline) and believes that everything you do should be focused on results. Lucy loves to work with business owners who 'get' the importance of marketing and are willing to really focus on what does and doesn't work, even when this means trying something new.

LUCY'S CONTRIBUTIONS

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How to write effective email newsletters

Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing....

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Email marketing: hitting the target

How do you ensure your email newsletters are being read? Lucy Whittington reveals some tricks to improve email deliverability and open rates....

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Make customer segmentation work

Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when. ...

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Get an affiliate to promote your business

Affiliate marketing can boost traffic to your site, but you only pay for visits that result in sales. Find out how to set up an affiliate programme....