Courtesy navigation

Lucy Whittington

Lucy Whittington

Inspired Business Marketing Ltd


Contact: Lucy Whittington

Company description

Inspired Business Marketing provides no-nonsense business marketing and web sites that work. We can: re-design a website (or build a new one), create landing pages for campaigns, advise on SEO and PPC, plan a marketing strategy, write copy, set up blogs, and explain social networking (all so you'll understand it).

About the expert

My background is very business-focused, and because of this I don't ever 'just' think about marketing, but about a business as a whole. If we're talking pieces of paper, I've got an MBA, and I am a 'Member' of the Chartered Institute of Marketing (MCIM). But what's taught me the most is running my own business, and also working with, and learning from, other successful business owners and entrepreneurs. 'Doing it myself' and learning from real life successes could have saved me a lot of study time with hindsight! I take a broad view of what marketing is, stretching from strategy and planning to promotion and sales. I'm an advocate of direct response marketing (both online and offline) and believe that everything you do should be focused on results - expect no fluff from me! I love to work with business owners who 'get' the importance of marketing and are willing to really focus on what does and doesn't work, even when this means trying something new.

If you want to see what's going on inside my head look at You can also 'Follow' me on Twitter. And if you want to be 'Linked In' go here

Articles by this expert, by highest rating

  • Email marketing: hitting the target

    How do you ensure your email newsletters are reaching everyone on your database and getting read? Lucy Whittington reveals some tricks to improve email deliverability and open rates…

  • How to write effective email newsletters

    Do your customers read your email newsletters? Are they bringing in business or turning people off? Lucy Whittington reveals how to improve the content of your email marketing to get results…

  • Get an affiliate to promote your business

    Online advertising can be an expensive and inconsistent means of driving customers to your website, but there is an alternative. Affiliate marketing can boost traffic to your site, but you only pay for visits that result in sales. Emma Allen finds out how to set up an affiliate programme…

  • Make customer segmentation work

    Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. By examining your existing customers and segmenting them into groups, you can identify who spends what when. We explain how to implement a customer segmentation model…