Customer service

The service you provide is crucial to your success. After-sales service is what makes one supplier stand out from another, more than product or price.

Customer service - overview

How to build your reputation, attract new customers and increase the amount of repeat business you get - the basics of good customer service.

Man in suit reaching out to build rapport with a customer
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Building rapport with your customers

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations.

Word "service" in a dictionary
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Essential customer service skills

Customer care is fundamental to any business - but how do you measure up? What are the specific skills you need to ensure you perform well?

Woman wearing a black top and white apron smiling at the camera
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How to dazzle your customers

Research reveals that businesses with good service grow twice as fast as those with poor service. Here's some tips to help you dazzle your customers.

VIP customers are invited to an exclusive event
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VIP customers

Every business has its best customers: the ones you want to keep. So how do you reward them? And should you give everyone the same VIP treatment?

A queue of potential different customers
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Why it pays to profile your customers

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.