Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Social media - overview

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Twitter - overview

With millions of active users, Twitter is a popular social media app for businesses that want to build an audience for their brand.

Facebook - overview

Small businesses are increasingly using Facebook for customer engagement and brand building. Here's our guide to Facebook's key features for SMEs.

LinkedIn - overview

LinkedIn is the business-to-business networking platform for professionals. This essential marketing tool offers a host of useful features.

Instagram - overview

Instagram allows businesses to upload inspirational images and videos to build relationships with potential customers and influencers.

Pinterest - overview

A guide to using Pinterest to promote your business; how to create boards, pin images and videos, repin and share posts and build a following.

Social media strategy - overview

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

Businessmen using LinkedIn at a cafe in the afternoon light
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20 top LinkedIn tips

Handy advice from social media guru Luan Wise on making LinkedIn work for you - from making your first connections to staying front of mind.

Woman in black top using her phone to advertise on twitter
Article

An introduction to Twitter advertising

Twitter Ads allow you to amplify your tweets to a wider audience. Social media expert Alison Battisby of Avocado Social explains how to get started

A yellow chick on a laptop keyboard | Twitter tips
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Twenty top Twitter tips

Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there.