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Sara Drawwater

Something Beckons Ltd

Director of Communications

10

Contributions

Something Beckons Ltd

1 Tudor Place, London Road, Yaxley


Peterborough
PE73HU

About the company

Something Beckons creates communication tools that increase leads, build relationships and engage their audience. Ultimately, they help businesses increase sales and thrive. They are driven by a real desire to make successful marketing and communications more achievable for real, everyday businesses.

About Sara Drawwater

Sara has a first class degree in Graphic Design and Illustration. When she’s not working, Sara is usually outdoors, reading, enjoying family time or planning her next travel adventure.

SARA'S CONTRIBUTIONS

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BLOG

Design now for a competitive edge

You don't need me to remind you that markets are much more competitive, revenues are being squeezed and many have lost faith in our politicians and our economy. At times like this when budgets are shrinking, it can be tempting to cut your spending on design. After all, design is an area that can be ......

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Do more with less - how to stretch your marketing budget in 2012

A December 2011 article in my local paper, entitled 'Firms confident of growth in 2012' cited that, 25% of UK businesses looking to grow in 2012, are doing more with less....

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Five tips for successful marketing at Christmas

You don’t need me to tell you that Christmas is a prime selling time for many businesses or that it is exceptionally competitive. Inspired by the Christmas feeling and as the fight for attention, footfall — or traffic — and conversion has begun in earnest, what can you do to ensure yo......

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ARTICLE

How I created a marketing plan for my business

Creating a marketing plan can be challenging. Here Sara Drawwater explains how she developed a plan that worked for her design business....

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How to find time for social media

If content creation and social media is an important aspect of your marketing, you’ll know how much time it can take. This is probably the most common problem that SMEs face. The vision may be there but the ability to make it happen with limited resources is incredibly challenging....

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Lessons from a secret millionaire

I recently went to a seminar called “How the secret millionaire communicates with customers” at Business Focus, Peterborough. Mike Greene is a self-made businessman who had appeared on Channel Four’s Secret Millionaire TV programme....

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Nobody cares about you or your website

I’m sorry, but it’s true. Nobody cares. Everyone is far too busy packing in their priorities into their already too-short-to-fit-everything-in, 24-hour days. Just because you have a mighty fine business idea and an equally snazzy website (you think), don’t expect anyone to stop and ta......

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Seven tips on how to choose the right design team

The benefits of quality design are often lost because it’s so easy to choose the wrong designers to work with. However, if you choose wisely and get your design and marketing team right your business will communicate professionally, consistently and dynamically. The result of such a winning for......

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Ten skills the person building your website needs to have

I’m consistently flabbergasted by how many business owners think they can throw together a website....

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When it comes to marketing don't be a one hit wonder

I’m often baffled by the way so many business people approach marketing. Contrary to popular belief, marketing will not be successful if your approach to it is a one hit wonder, sporadic or scatter gun. Getting the attention of your potential customers, and keeping it, is an art that t......