Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.
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Making the most of viral trends in your marketing
Many businesses use viral trends in their marketing to get noticed. It's a strategy that comes with risks as well as rewards as Ian Naylor explains.
Date: 6 July 2017 By: Ian Naylor
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Four ways to improve your brand equity
Brand equity is about the bond between your business and your customers. Shweta Jhajharia explains how to boost your brand equity.
Date: 26 June 2017 By: Shweta Jhajharia
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Not using SMS marketing? Why not?
Text marketing is a powerful sales driver if you provide customers with targeted offers. Matthew Winters explains why SMS beats other channels.
Date: 23 June 2017 By: Matthew Winters
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Why delivery is key to online sales success
Delivery options and service are crucial for ecommerce retailers that want to keep customers coming back for more, says James Middleton.
Date: 12 June 2017 By: James Middleton
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How to buy your way to the number one spot on Google
Pay-per-click (PPC) advertising can help you get to the top of Google sponsored links but it must be well-targeted as Jon Wade explains.
Date: 30 May 2017 By: Jon Wade
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Where traditional marketing meets digital
Traditional marketing methods can be seen everywhere - from broadcast to print - and are working hand-in-hand with digital marketing campaigns.
Date: 25 May 2017 By: Simon Kay
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Three things to remember during a rebrand
Rebranding can be risky says Vilayte Essa. Make sure you involve your team and your customers in the process and use market research to guide you.
Date: 18 May 2017 By: Vilayte Essa