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Marketing blog
Latest blogs
Prepare your business for sale in 2024
Selling your business in 2024 requires meticulous planning, from evaluating its value and analysing financial performance to marketing and finding the right buyer. Understanding your reasons for selling, preparing thoroughly, and ensuring a smooth transition are crucial for maximising your business's worth and ensuring a successful sale.
Date: 24 July 2024 By:
Unveiling future trends in marketing
Changing client behaviour, digitisation and new technology, have transformed marketing. In this article, we explore how marketers must adapt their marketing tactics to remain competitive.
Date: 3 July 2024 By:
Five public relations mistakes you need to avoid
Public relations play a crucial role in shaping your business' reputation. Good PR can elevate your brand but mishandling public relations can be catastrophic. Here are five pitfalls to avoid.
Date: 2 July 2024 By:
Boosting Mac performance: tips creative software users
Designers and creatives often use resource-intensive software for their work. Here's how they can stop their devices from overheating.
Date: 28 June 2024 By:
How banks are leveraging SaaS solutions to transform customer service
Software as a Service solutions are transforming customer service in the banking sector. We explore the advantages of SaaS and look at specific examples and the future of SaaS-enabled customer service in the sector.
Date: 27 June 2024 By:
The evolution of digital marketing: then and now
The world of marketing is constantly evolving, and businesses have to stay ahead of the curve. We take a look at developments in the field of digital marketing over recent years.
Date: 27 June 2024 By:
Choosing a VPN: the questions you must ask
A virtual private network has become a vital tool for most businesses. How to ask the right questions to find the best VPN solution for your firm.
Date: 26 June 2024 By:
The evolution of public relations over the last five years
Marketing is ever-evolving as new media and technology come online. PR has changed too - the reach and speed of stories have rocketed in the digital age. Here's how PR has developed in recent years.
Date: 26 June 2024 By:
Grow your email list and conversions with a quiz lead magnet
Discover the benefits of using quizzes, strategies for promoting your quiz, tips for maximising their effectiveness and the steps to creating your very own quiz.
Date: 25 June 2024 By:
Approaching start up investors: using donuts charts
Many start up businesses fail to secure external funding due to poor presentation skills and inadequate pitches. Here's how donut charts can help.
Date: 24 June 2024 By:
Key considerations when buying a marketing database
Buying a marketing database can give you a head start when you're starting out but there are some key considerations before you take the plunge.
Date: 18 June 2024 By:
What every beginner needs to know about database marketing
A good database marketing strategy makes it possible to increase sales, identify priority accounts, and optimise return on investment. Here's what you need to know about database marketing.
Date: 18 June 2024 By:
What is business intelligence? Tools for you to consider in 2024
Business intelligence is now the cornerstone of every business. We take a look at two of the main business intelligence tools.
Date: 17 June 2024 By:
The overlooked channel: how to succeed with SMS marketing
Don't overlook the potential of SMS marketing. It's immediate and ubiquitous nature could revolutionise your marketing impact and reach.
Date: 5 June 2024 By:
How automation can enhance your small business marketing
This article explores how automation can transform your small business marketing efforts, helping you stay competitive in the market.
Date: 3 June 2024 By:
Five ways to source creative assets for Instagram ads
Finding ways to stand out on Instagram is essential. Discover how to find the creative assets you need to make your campaign stand out in the crowd.
Date: 3 June 2024 By:
Deep diving into market research online community panels
Discover the differences between market research panels and communities, and how Borderless Access leverages them for insightful, agile consumer data.
Date: 3 June 2024 By: