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Leverage the power of programmatic in 2024

Date: 15 March 2024

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Is a basic website good enough for your small business?

Date: 14 March 2024

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Understanding how advertising research shapes the customer

Date: 12 March 2024

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PrecisoMarketingDonutImage
Blog

Leverage the power of programmatic in 2024

Discover how brands can run effective programmatic campaigns using AI and machine learning to gather actionable insights without compromising consumer privacy.

Date: 15 March 2024 By:

A website displayed on a desktop, laptop and smartphone
Blog

Is a basic website good enough for your small business?

Do you really need a custom website or can you get away with building a website for your business using a site builder? We look at why using a professional will give you a more impactful result.

Date: 14 March 2024 By:

A female employee makes a presentation of her project for an advertising campaign
Blog

Understanding how advertising research shapes the customer

You will have many touchpoints with your customers on their journey from awareness to purchase. Understanding these touchpoints can help you optimise your strategies and drive conversions.

Date: 12 March 2024 By:

How to identify poor-quality PPC leads
Blog

How to identify the source of poor-quality PPC ad leads

Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.

Date: 5 March 2024 By:

An attractive website as caught the attention of this buyer
Blog

Selling art online: navigating the digital landscape

Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.

Date: 1 March 2024 By:

Woman celebrating over something she's seen on her laptop
Blog

Your guide to winning with performance max campaigns

Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals

Date: 23 February 2024 By:

A man explores a potential holiday destination with a VR headset
Blog

How marketers can use virtual reality to promote tourism

Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.

Date: 29 January 2024 By:

A software development team collaborate to move the project forward
Blog

Software development failures: why projects fail

Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.

Date: 10 January 2024 By:

Businessman touches screen on a digital tablet to check his PPC advertising campaign
Blog

A review of the changes in PPC in 2023

We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.

Date: 9 January 2024 By:

Using email marketing apps can make it simpler and more effective.
Blog

12 email marketing tools to use in 2024

Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.

Date: 12 December 2023 By:

A team leader hosts a project management meeting
Blog

15 reasons to use project management apps

There's a wide array of project management techniques that can be confusing. That said, these techniques can help your business to grow and succeed. Here's why you should use project management apps.

Date: 5 December 2023 By:

Dresses are being advertised for sale on the Amazon website.
Blog

A guide to optimising your Amazon listings

Discover how to optimise your Amazon listings to increase visibility and sales in this brief guide.

Date: 21 November 2023 By:

impactMDimage
Blog

Creator partnerships are not just about the money

We explore the key factors that make content creators decide to work with specific brands and what factors can damage working relationships.

Date: 14 November 2023 By:

A male cameraperson films a promo video
Blog

How to create an advertising video that sells

Video content is playing an increasingly import role in the content marketing efforts of many businesses. The experts from Wallbreaker share their top tips for creating impactful video that works.

Date: 20 October 2023 By:

Impact and PI live
Blog

PI Live: Affiliate marketing is more relevant than ever

Learn where the affiliate marketing industry is and where the experts expect it to develop at PI LIVE Europe, this October.

Date: 19 October 2023 By:

Trifecta of advertising from Preciso
Blog

Cracking the trifecta of programmatic advertising

Agencies, brand advertisers and marketers only have seconds for their adverts to resonate and a matter of milliseconds for real-time bidding decisions. Here's how smart bid technology can give small businesses access to the right customers at the right time.

Date: 5 October 2023 By:

A CTA prompts a woman to shop online via her mobile phone
Blog

Where should you place your CTAs?

Calls-to-action prompt your site users to take via clickable buttons or hyperlinks that lead directly to sales. They also help users navigate your site but only when they are placed properly. Read on.

Date: 19 September 2023 By:

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