Marketing blog

Latest blogs

Leverage the power of programmatic in 2024

Date: 15 March 2024

By:

Is a basic website good enough for your small business?

Date: 14 March 2024

By:

Understanding how advertising research shapes the customer

Date: 12 March 2024

By:

A woman attaches a returns label to her parcel
Blog

Five SME tips for managing returns

Read the five top tips for managing returns as a SME from Capital on Tap.

Date: 17 January 2024 By:

A discount coupon on a smartphone
Blog

Small business guide to creating a winning loyalty program

Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.

Date: 11 January 2024 By:

A note reminding marketers to focus on repeat customers
Blog

The secret to improving customer retention

Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.

Date: 23 October 2023 By:

A company collects five-star reviews
Blog

Proactive customer service: definition, strategies and examples

Stand out from the crowd by delivering excellent, proactive customer service with these practical, winning strategies.

Date: 9 May 2023 By:

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.