Courtesy navigation

Experts Blog

Displaying 19 to 24 of 921 results

When's the best time to post on social media?

October 09, 2014 by Marketing Donut contributor

When’s the best time to post on social media?{{}}Many users blanket post their content, so that the same message is posted on Twitter, LinkedIn, Facebook and Google+ at exactly the same time. This is social media sacrilege.

Every social media platform has its own optimal time to post. If you want to make the most of your posts then follow these simple guidelines – it’s not an exact science but it should help you get better results from your posts.

It’s also important to remember posting etiquette. For example, there’s nothing more annoying than a LinkedIn status full of hashtags. These have no place on LinkedIn and can make a brand look lazy. If a company can’t be bothered to write individual posts for each platform, then why should we bother to read it?

There is a lot of conflicting information surrounding the best time to post, so you have to find the time that works for you. Here’s what we find works:

Facebook: for your consumer audience

Buffer has found that Facebook engagement rates are 18% higher on Thursdays and Fridays and BlitzLocal has found that engagement was 32% higher on weekends. So, what's the takeaway from this? Posting anytime towards the end of the week is a failsafe way to ensure engagement with your content.

People don’t tend to check Facebook at work as they don’t necessarily have time or access. We’ve found the highest engagement between 7.30am and 8.30am when people are on their way to work, between 12pm and 2pm when people are on their lunch breaks and anytime between 4.30pm and 6.30pm when people are on their commute home.

Twitter: for your business and consumer audiences

Twitter is constantly buzzing and finding the best time to post can be difficult. Research from Buffer suggests that Twitter engagement for brands is 17% higher on weekends and click-through rates are generally highest on weekends and midweek on Wednesdays. However, a study conducted by ViralHeat found that engagement was 14% higher on weekdays.  

Twitter is definitely a platform where you have to find what works for you. We find that consumer-related tweets work best outside of work hours while business messages are picked up all week. We find retweets are at their highest around 5pm, with the best times to tweet anytime between 8am and 9.30am, 12pm to 2pm or between 4.30 and 5.30pm. Twitter supports this theory —its own research found users are more likely to access Twitter during their commute.

LinkedIn

LinkedIn is most often used right at the start and end of the working day and updates posted during the day often receive less engagement.

However, being the “Facebook for business” people do visit this site during the day more frequently than other social platforms. However there is more focus on completing tasks than exploring so people tend to spend less time on LinkedIn during the working day.

Google+

We’re still undecided about Google+ as it tends to take a back seat when it comes to sharing our content. However, we have found that anytime between 9am and 11am tends to be a good time to post on this platform. But, for us, the jury is still out on this one.

These suggestions are not set in stone. Try these times and do some research to find out when your posts are getting picked up and when people are engaging with them.

If your working hours are between 9am and 5pm then try not to post outside these hours. Otherwise you may give the impression you are either still working or open to communication and people will expect you to converse with them. A lack of response won’t reflect well on your brand.

Copyright © 2014 Emma Pauw is social media writer at We Talk Social.

Are you making these common networking mistakes?

October 09, 2014 by Marketing Donut contributor

Are you making these common networking mistakes?{{}}Is your networking bringing you a steady stream of new business? If not, it could be because you are making a few fundamental mistakes.

Pitching to sell

Businesses spend a lot of time creating a sales pitch that is compelling and interesting so that a prospect will buy. All too often though, business people make the mistake of using the same pitch when networking. You’re not selling to your network; you’re teaching your network how to sell on your behalf. Don’t pitch your product; pitch your pitch.

Being vague about your target market

Understand who benefits the most from your products and services and then learn to describe them clearly and succinctly. Seek to help a new contact recognise potential prospects from within their circle. The more specific you can be about your target audience, the more likely they are to think of someone they know that might need your products or services. Explain how you could serve those people well and encourage contacts to talk about you at the next available opportunity.

Neglecting to tell a story

People often talk about having a unique selling proposition but in reality most products and services are not dramatically dissimilar or genuinely unique. So it’s important to highlight why a customer should choose you over your competitors. In general, that comes from who you are and the approach you take.

Creating a story that highlights your strengths means you will be remembered. Raw facts are not remembered, stories are – stories that people can relate to and empathise with and stories that show how you have helped others. That’s what will get your contacts talking about you.

Failing to stand out from the crowd

It’s also important to position your business within the marketplace. For example, your target market may be different or the subtleties of your service may differ from competitors. Those differences help your target market to choose you. Tell that story and you and your business will be more memorable as a result.

In conclusion

Remember, your network is not your market.  

When you’re networking you’re not selling – you’re teaching your network how to sell for you, you’re teaching your network what makes you stand out and you’re teaching your network who is best-suited to your products and services.

Ideally you are helping them to identify one or two people for whom a referral would be sensible. At the same time, when you network you should be seeking similar information from your network. You get out of your network what you put in. If you want others to share their knowledge and refer their contacts to you, it's reasonable to assume that they are looking for the same kindness from you too.

© William Buist, ceo of Abelard and Founder of xTEN Club.

How a simple covering email can backfire

October 08, 2014 by Andy Bounds

How a simple covering email can backfire{{}}I once helped a consultant write a proposal for a big project. It was worth a lot of money to him. It would have been his biggest contract.

The proposal we wrote was really good. But he didn’t win the work.

When he asked why not, they said they were so underwhelmed by his covering email, that they didn’t feel they could trust him with such an important project.

Their exact words were: “If you don’t take care of little things like emails when you know we’re watching, how can we trust you to take care of big things when you don’t think we are?”

Ouch.

I asked him to send me the email in question. It said…

Title: FYI

See attached

Cheers,
NAME

How utterly dreadful. And what a waste.

We’d created this wonderful proposal. If the customer had just read it, the consultant would have had an outstanding chance of winning the business. But all our effort was ruined by the first thing they saw.

So, what about your covering emails? How good are they? Do you put much time into making them brilliant? Do you put any?

The good news: there are many ways to craft a good one. Here’s one that works very well…

Title: John, here’s the email you requested about [insert topic]

John,

As [promised/requested], I attach the [communication] about [topic].

You’ll see it contains some critical points. In particular:

  • [highlight 1]
  • [highlight 2]
  • [highlight 3]

As agreed, I’ll ring you at [time] on [date] to discuss how we should proceed. If you want to discuss before then, please buzz my mobile — [number].

Best,
 Andy

You’ll notice:

  1. The title is compelling. This ensures he opens the email.
  2. It starts with “As promised”. This reminds him that he’s already verbally engaged with you, and that you’ve written the document he requested. (An important note: if you haven’t had this chat beforehand, it’s less likely that your communication will impress. After all, when you know what he wants, you’re more likely to write something he wants. But when you don’t…).
  3. Briefly mentioning 2-3 highlights means he’s more likely to open the document, to read the detail.
  4. There’s a clear call to action — “I’m calling you on X. But call me if you prefer”. Again, note that this has been verbally agreed beforehand.
  5. By providing your direct contact details, you’re empowering him to increase the pace if he wants to.
  6. The email’s short, but it contains enough information to persuade him to open the attachment. You don’t need to re-write half your document. But neither can you write only “see attached”.

Let’s face it, it doesn’t take long to write an email like this. It only takes a few minutes. But if you don’t get it right, you might find you’ve wasted all the hours you’ve spent on your proposal.

Copyright © 2014 Andy Bounds, communications expert, speaker and the author of The Snowball Effect: Communication Techniques to Make You Unstoppable. You can sign up for his free weekly tips here.

The hidden champions of the business world

October 02, 2014 by Ron Immink

The hidden champions of the business world{{}}What do Baader, McIlhenny, International SOS, Hoganas, Tetra, Bobcat, Gallagher, Seas Getter, Hamamatsu, Arnold and Richter, Petzl, Lantal, Tandberg, WET, De La Rye, Belfor, Ulvac, Gartner and EOS have in common?

They are all companies you have probably never heard of. They have global market shares of over 50% in their sectors and have been around for a long time.

These are the “hidden champions” or “supernichists” according to Hermann Simon, author of Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders.

So what can we learn from them?

These businesses have embedded themselves in the value chain of their clients; and they are the undisputed market leaders in their niche. They focus on narrow, small markets and become the best in that market.

Their strategy is to dominate market niches by transforming general markets in which they are a nobody into market niches where they are somebody.

They are mostly family businesses. They are often based in rural communities. They have a long term perspective. They have CEOs that have been there for over 25 years. The CEO is most likely to be the owner. They are customer-focused and they look after their staff extremely well. They invest in training and innovation. They are ambitious but they stick to what they do best. Above all, they deliver superior quality.

They have grown by going global

All of the companies have an international focus. They focus on China, Russia, India. They know that Japan is a source of innovation (“What happens in Tokyo today happens in the rest of the world tomorrow”). All their managers speak at least three languages, and increasingly their people reflect the diversity of their client base.

Selling versus marketing

Approximately 70% of these hidden champions only sell directly and maintain intensive, lasting relationships with their customers and suppliers. They have five times more contact with regular contacts then “normal” businesses.

Innovation is key

They spend double the average spend on R&D. Because they involve staff in vision, values and strategy, innovation is easier. And of course they involve their customers in the innovation process. The main focus is on ongoing improvement versus breakthrough innovations.

Knowledge-based organisation

The typical “hidden champion” is a one-product, one-market company with limited organisational complexity. The top management is very lean and leaders tend to be promoted from within. They have high-performance cultures and are intolerant of shirkers. Shirkers get fired. If you stay, you stay for a long time. The average length of service is 37 years — which allows the organisation to retain knowledge and expertise.

Key lessons

  • Ambitious goals can only be achieved by focusing one’s resources;
  • High performance requires intolerance against shirking;
  • Uniqueness comes from within. It requires depth and a certain reserve toward outsourcing;
  • Globalisation opens up growth opportunities, even for small companies;
  • Innovation is the only effective long-term means of succeeding;
  • Closeness to customer almost automatically creates competitive advantages.

You can do it

The message is simple — you can do it too. Hidden champions teach us that instead of managing only one great thing brilliantly, good management means doing many small things better than the competitors. The sum of many small advantages ultimately leads to success. Genius is not required.

Copyright © 2014 Ron Immink, CEO and co-founder of Small Business Can and Book Buzz — the website devoted to business books.

How do you protect your online content from sticky fingers?

October 01, 2014 by Marketing Donut contributor

How do you protect your online content from sticky fingers?{{}}Recently I decided to run some of the articles I had previously sent to prospective employers through a plagiarism checker. As a professional writer, I take copyright law extremely seriously.

Unfortunately, I found that one of the companies had published one of the pieces that I had sent to them with my application. Although I was pleased they enjoyed the article, I was annoyed that they had flouted copyright law by not seeking my permission. I contacted them and it was quickly taken down.

In theory, everything online is covered by copyright law. This blog on Law Donut has more detail. However, the fact is that millions of people are flouting this legislation.

So how can you protect your intellectual property online?

According to 2012 research by Ofcom, almost 50% of internet users cannot accurately say whether they have downloaded, shared or streamed copyrighted content. And many of the respondents admitted to knowingly copying material because it was convenient or free to do so.

If you regularly publish articles, images or videos online, you will probably have these stolen at some stage. Often, these incidents are misunderstandings, as many people don’t understand that material in the public domain is not always for public use.

Protecting articles online

  • Copyscape makes it simple for writers to keep track of their work. Just copy and paste the URL of your article into the box and Copyscape does the rest. Although it only lists the top ten results in the free version, I have used this to catch people in the past.
  • Talkwalker allows you to set up alerts for companies or phrases and will notify you when someone has mentioned your work online.
  • You can also use Google to find examples of plagiarism. Simply copy and paste a chunk of text from one of your articles and search for it online.
  • You can also use analytics tools to check out referral data. For example, if an unusual amount of traffic is coming from an unexpected source, they might have used your article. Although this might not be the case, it’s always worth a look.

Protecting your images and videos

Social media has made it incredibly easy for videos and images to be reproduced quickly. Take Pinterest. Much as I love this network, most of the images on it are arguably copyright violations. As Pinterest says itself, its pins are “for good stuff you find anywhere around the web.”

If you are concerned about people grabbing your images or using screen grabbing tools to access them, you can protect yourself in the following ways:

  • Uploading an image with a watermark can dissuade individuals from using it. This clearly shows who the owner is as well as their contact details.
  • Another option is to only upload low-quality versions. People can use a cropping tool to cut out a watermark, so using low quality images can be an extra deterrent.
  • Use Google to do a reverse image search and uncover your pictures being used elsewhere. Simply drag the item into the search box and Google will find copies located on other pages.

Copyright © 2014 Tom Chapman, a content specialist working on behalf of Foyles bookstore.

Displaying 19 to 24 of 921 results

Syndicate content