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Four ways to improve your brand equity

Brand equity is about the bond between your business and your customers. Shweta Jhajharia explains how to boost your brand equity.

Date: 26 June 2017   By: Shweta Jhajharia

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Not using SMS marketing? Why not?

Text marketing is a powerful sales driver if you provide customers with targeted offers. Matthew Winters explains why SMS beats other channels.

Date: 23 June 2017   By: Matthew Winters

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Why delivery is key to online sales success

Delivery options and service are crucial for ecommerce retailers that want to keep customers coming back for more, says James Middleton.

Date: 12 June 2017   By: James Middleton

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How to buy your way to the number one spot on Google

Pay-per-click (PPC) advertising can help you get to the top of Google sponsored links but it must be well-targeted as Jon Wade explains.

Date: 30 May 2017   By: Jon Wade

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Where traditional marketing meets digital

Traditional marketing methods can be seen everywhere - from broadcast to print - and are working hand-in-hand with digital marketing campaigns.

Date: 25 May 2017   By: Simon Kay

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Three things to remember during a rebrand

Rebranding can be risky says Vilayte Essa. Make sure you involve your team and your customers in the process and use market research to guide you.

Date: 18 May 2017   By: Vilayte Essa

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Listen up - how to make a viral YouTube video

If you want a YouTube video to go viral, it must offer the right content and hit the right emotional sweet spots. Professor Bjorn Schuller explains.

Date: 5 May 2017   By: Bjorn Schuller

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Done right, SEO boosts profits as well as traffic

SEO is about much more than just driving traffic to your website. Done well, it will improve sales, raise profits and boost your brand profile.

Date: 2 May 2017   By: Jon Wade