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Social media and online networking

Social media and online networking

Social media is firmly established as a networking and marketing tool. And many small businesses are finding that a presence on Twitter, Google+, LinkedIn or Facebook is opening up new lines of communication with customers. But the digital world has not replaced other forms of marketing communication. Instead, businesses now have to ensure that they engage with customers wherever they would like to be found, both online and off.

First steps with social media

It’s vital to develop a social media strategy that’s right for your small business. We can help. Our guides, checklists and case studies can show you how to get the most out of social media sites like Twitter, LinkedIn and Facebook.

We’ve also got checklists that will help you write blogs.

Get started with our simple guides

Our easy to follow “get started” guides can help you set up your small firm on TwitterLinkedIn and Facebook.

One of the first jobs is to describe yourself or your company. Before you start, take a few minutes to read this guide:

The next step is to build up followers and you can learn more about that in Gemma Went’s excellent article:

Employing a social media consultant

If you are thinking of working with an outside consultant to establish your social media strategy, read:

And have a look at our case study:

Learn the rules of the game

Social media can be risky business. Make sure you protect your brand and keep within the law. Read our articles:

Make your social media work harder

It’s common for small firms to start out on sites like Twitter and Facebook and then to lose momentum. If this sounds like you, we have got plenty of advice to make sure you maximise the opportunities that social media sites offer:

More on this topic:

Find more articles, videos and tools in the Resources box on the right.