What are the best marketing methods to use in 2016 if you want to boost your online sales results?
In this podcast, I talk to four experts to get their tips on the best marketing strategies for ecommerce retailers in the coming year.
Alex O’Byrne, co-founder of WeMakeWebsites, talks about putting customers first and creating content that attracts and influences them.
Ernest Capbert runs the website Who Buys Your Stuff. He talks about what to do with your marketing after you understand who your customer is, focusing on CRM and social media advertising.
Chris Dawson, co-founder and editor of Tamebay, talks about some of the tools you can use to improve your results on marketplaces such as eBay and Amazon.
Andrew Wilson of Allergy Best Buys reveals how offline marketing can help you sell more products online.
In addition, I share some thoughts on Facebook ads, remarketing and email sign-ups that I hope will be useful. Enjoy the podcast.
The most successful e-commerce retailers are always learning. But what did we learn in 2015 that can help us move forward in 2016?
The industry has grown up. We turned a corner in 2015. It’s no longer about the shiny tech - those who are succeeding easily are focused on how to best serve their customer and finding the right ways to do this.
In this, my new podcast, I have brought together three top e-commerce experts to review the lessons of 2015.
Chris Dawson, is co-founder and editor of Tamebay and a top expert on marketplaces such as Amazon and eBay. Alex O’Byrne is co-founder of WeMakeWebsites, the UK’s highest rated Shopify web designers. And Andrew Wilson runs his own e-commerce business, Allergy Best Buys.
Tune in and find out how what we all learned in 2015 could help you make more online sales in 2016.
Some people think that price is everything. My son currently works in my company, SellerDeck, sitting beside me in the home office. His job is account managing customers who use our ecommerce web hosting. It’s very instructive listening in. We’re not the cheapest offering, although we believe that we offer good value. Since you will start losing orders and customers the second your ecommerce web site goes down, and Google research suggests that marginally slow sites reduce orders by 20%, you would expect quality of service to be the major topic of conversation. Often it is, but for a minority, price is all that matters. In fact, there are relatively few products and services where price should be the sole criterion. These probably include electricity, where the same stuff always comes down the same wire anyway, and petrol, where rival brands across town often sell petrol from the same refinery. But some people always focus on price. The question is; do you even want to speak to customers who only care about price? Wouldn’t these customers be better hassling the competition? They not only pay less, they can also waste a lot of time. Competing on price requires the lowest possible cost base. So most businesses try to compete on overall value. My suggestion is if you aren’t losing a few customers on price, you probably aren’t charging enough. And those customers that you would lose from slightly higher prices, will probably be the very same ones that would be the least profitable and the most trouble.