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How to buy your way to the number one spot on Google

Pay-per-click (PPC) advertising can help you get to the top of Google sponsored links but it must be well-targeted as Jon Wade explains.

Date: 30 May 2017   By: Jon Wade

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Where traditional marketing meets digital

Traditional marketing methods can be seen everywhere - from broadcast to print - and are working hand-in-hand with digital marketing campaigns.

Date: 25 May 2017   By: Simon Kay

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Three things to remember during a rebrand

Rebranding can be risky says Vilayte Essa. Make sure you involve your team and your customers in the process and use market research to guide you.

Date: 18 May 2017   By: Vilayte Essa

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Listen up - how to make a viral YouTube video

If you want a YouTube video to go viral, it must offer the right content and hit the right emotional sweet spots. Professor Bjorn Schuller explains.

Date: 5 May 2017   By: Bjorn Schuller

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Done right, SEO boosts profits as well as traffic

SEO is about much more than just driving traffic to your website. Done well, it will improve sales, raise profits and boost your brand profile.

Date: 2 May 2017   By: Jon Wade

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Three ways to drive growth in your small business

Build traffic, capture leads and stand out from the crowd with original branding - Ian Kirk on three ways to grow your small business.

Date: 26 April 2017   By: Ian Kirk

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SMS bootcamp: how to build a database

SMS marketing can be very effective if you build a database of customer contacts. Holly Barber of FireText explains how in this SMS bootcamp blog.

Date: 25 April 2017   By: Holly Barber

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Networking made easy: how to work a room

Networking made easy. Andy Bounds provides a simple step-by-step guide to make your next networking event more successful - and more enjoyable.

Date: 21 April 2017   By: Andy Bounds