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Blog posts tagged Word of mouth marketing

How success can breed success if you do these simple things

September 26, 2013 by Andy Bounds

How success can breed success if you do these simple things/success{{}}This is an easy, quick, pleasant way to use your recent successes to trigger lots more of them…

Let’s start with six indisputable facts:

  • You want to have more successes.
  • When you’ve helped someone, they’re grateful.
  • When people are grateful, they’re pre-disposed to helping you.
  • Word-of-mouth is powerful.
  • People are really busy, with lots on their minds.
  • It’s always useful to find the easiest way of achieving something.

Do you agree with all these?

Good, thought so.

Here’s how to use them to help you…

When you finish a piece of work that went well, ask the principle beneficiary three questions:

Question 1: Are you happy with the outcome?

They can only say yes or no. If it’s a yes (which is probably will be, given things went well), move on to Question 2. If it isn’t, find out why and resolve their concern. Then ask Question 1 again.

Question 2: What do you think was the best part about what we achieved?

This question leads to them talking about what they perceive to be “your best thing”. In other words, why they think you’re a valuable resource.

Question 3: Ask them to do something for you

They’ve now agreed you’re useful, and why. Now ask them one of these questions, depending on what you want:

  • Want to work with/for them again? Ask: How else can I help you?
  • Want them to recommend you to someone else? Ask: Who do you know who would also like to benefit from what we’ve just achieved? or Would you mind calling Mrs X and telling her what we’ve just discussed? I’d love to help her too.
  • Want a written endorsement from them? Say: I’d love to include what you’ve just said in my CV/marketing. Would you mind if I summarised it in an email, and sent it to you, for you to approve?

This works because people reciprocate. Your first two questions focused on how much you’ve helped them. If you like, it helps them feel they “owe” you. And it leads to them considering how they can help you in return.

As always with these things, remember the Doctors’ rule — first, do no harm. Choose when you use this approach. But do use it. After all, you’re simply using a technique that’s based on six indisputable facts…

Action point

Identify your most recent and/or greatest success, and the name(s) of the main beneficiary/ies. Prep your three questions, then go and ask them. Do it right, and you’ll both be glad you did.

Andy Bounds is a communications expert, speaker and the author of The Snowball Effect: Communication Techniques to Make You Unstoppable. You can sign up for his free weekly tips here.

Educated customers will sing your praises

February 04, 2013 by Guy Ascher

Educated customers will sing your praises/girl with afro singing{{}}Today, most companies find themselves in an incredibly tough marketing environment. Small business can learn a lot from the practices of big names — brands that understand the strength of an educated customer base. Here are some of the highly effective strategies that big companies use and which upstarts and small businesses can learn from:

1. Get educated

Take time to learn everything about your business. People are more loyal to businesses that are experts in their field. By knowing your stuff, you’ll emit an air of authority, as well as confidence, which makes consumers comfortable approaching you with questions and concerns. It also encourages them to buy from you — and often.

2. Be an educator

This is the single most effective marketing strategy you could employ. Educating consumers makes them smarter about the products and services you offer. This creates brand confidence, which encourages consumers to spend more. This also makes them loyal brand evangelists, so they’ll spread the word to others, who will also become loyal customers.

3. Get social

Businesses that try to educate consumers exclusively through direct sales are less likely to experience the success rate of companies who reach out via social media. Use social networking to help consumers get to know you and your company, which creates customer loyalty. In addition, you’ll get to know them, giving you valuable insight into what they really want — free market analysis for you.

4. Say lights, camera, action

Don’t be camera shy. Videos allow consumers to feel more comfortable doing business with you. In addition, videos are free advertising, because they’re easy for people to share. Use videos to talk about why and how you started your business. Film customer testimonials, if possible; word of mouth marketing is extremely effective. Answer common questions and address concerns associated with your product or service.

5. Get blogging

Blogs are no longer separate entities floating somewhere off in cyberspace. Most blog platforms allow you to connect them with your website, Twitter, Facebook and other accounts, making it easy to connect with consumers. Provide informational pieces to help consumers feel confident about doing business with you. If you’re not sure what your customers want to know, ask them. They’ll be flattered that you value their opinions. It’s a win-win for everyone.

Guy Ascher is a marketing consultant and entrepreneur who works for Lenstore.

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