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15 great tools to get the most out of Twitter

March 27, 2014 by Marketing Donut contributor

15 great tools to get the most out of Twitter/Carpentry tools{{}}Twitter has become an increasingly powerful device for small firms, allowing them to engage with clients, reach a wider audience and spread brand awareness

However, although Twitter is useful on its own, there are a number of tools available to help you get the most from the social networking site. They range from tools allowing you to schedule and track tweets and analyse competitor profiles to apps that can help you increase your followers and manage several accounts.

Here are 15 of the best Twitter tools:

  1. Hootsuite: Ideal for those using multiple Twitter accounts, it allows you to manage a number of accounts, schedule tweets and track brand mentions. You can read our guide to Hootsuite here.
  2. TweetDeck: A Twitter management tool, TweetDeck also gives you the option of organising followers into groups, helpful when creating customised marketing communication.
  3. SocialOomph: This dashboard application allows you to manage accounts and prides itself on being efficient.
  4. Topsy: With a searchable archive of over 450 billion tweets dating back to the beginning of Twitter, this tool offers valuable insight into public opinion.
  5. TweetReach: This tool helps you keep track of how many people saw your tweet and who these people are, making it easier to manage and analyse Twitter campaigns.
  6. Tweroid: By analysing both your and your followers’ tweets this tool helps you determine what the best times to tweet are.
  7. Klout: This tool works out your account’s popularity by giving it a score out of 100; it also gives you the opportunity to view a number of stats relating to your account.
  8. Twitter Counter: Providing statistics on Twitter usage, this application helps you keep track of how your account is performing.
  9. TweetAdder: Helping you increase your follower numbers by up to 50-150 a day, this tool ensures that your tweets reach a wider audience thus increasing brand visibility.
  10. Followerwonk: Perfect for sizing up the competition, Followerwonk enables you to compare and contrast your Twitter account with those of your competitors.
  11. Twitonomy: An analytics app, it allows you to track conversions, clicks and follower growth as well as monitor tweets from other users and perform keyword research.
  12. Buffer: Buffer lets you line up content and then automatically posts it for you throughout the day. Scheduling posts is a great way to keep up your Twitter presence but without the fuss.
  13. Twitalyzer: This application allows you to deep-dive into statistics and presents data in a variety of easy to digest graphs and charts.
  14. Twtrland: This application not only helps to increase your network but it also gives you a greater understanding of other people’s impact on Twitter, useful for looking at competitors.
  15. SocialMention: Allowing you to track and measure what people are saying about a brand, product or company, this app helps give an insight into popular opinion.

Using one or more of these tools could prove extremely beneficial to your small business by giving you a greter insight into followers and competitors and making your Twitter use more efficient and effective.

Matt Russell is writing on behalf of

Free tools for Twitter analytics

May 09, 2013 by Vivienne Egan

Free tools for Twitter analytics/european robin{{}}It’s no longer enough to simply measure how many followers you have on Twitter. To actively measure ROI on social media, you should also look at your followers’ profiles and any available demographics to make sure that you’re reaching your target audience. After all, these are your potential net promoters. Thankfully, there are some useful tools to help you do just that.


TweepsMap is a free tool that provides you with a handy map of where your followers are located. It gives you a percentage breakdown in the form of a pie chart and list, as well as a visualised map and list breakdown that can be sorted into countries, states and even cities, for the price of only a tweet.

This enables you to check that the majority of your followers are where your services are located. This won’t be a problem for an online product, but if you are a location-specific service — such as a restaurant, legal practice or local tourism provider, you will need to re-evaluate your Twitter strategy and find out how you’re attracting followers from so far afield.

With what must be a very detailed set of algorithms, takes a stab at your followers’ genders, interests, profession and even work and marital statuses. Seeing as Twitter doesn’t ask its users to select gender publicly, it would be very interesting to find out what indicators they analyse in terms of language to come to this conclusion.This is a fairly comprehensive social analytics tool which you can apply to make sure you’re engaging with key social demographics in your market.

Social Authority on Followerwonk

Another fantastic SEOmoz tool, Followerwonk has many applications for the social media user. It has recently launched Social Authority, which analyses your followers’ tweets and influence, creating easy pie charts to track how many of your followers are highly-followed users and how many are not; you can check the frequency and recency of tweets, along with the type — is it a URL, Retweet or @reply. It also generates some nice bio word clouds so you can find out what the key areas your users self-identify in. These tools are great if you need to find out how active your followers are — and therefore how likely they are to retweet your activity.

As with all social media activity, it’s easy to spend a lot of time trying to get it right, and it becomes difficult to measure ROI. But your followers’ engagement with your brand and with other users is a tangible way to measure your progress, so it is worth spending time to get to know them.

Vivienne Egan writes for Brandwatch, the social CRM provider.

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