Twitter has become an increasingly powerful device for small firms, allowing them to engage with clients, reach a wider audience and spread brand awareness
However, although Twitter is useful on its own, there are a number of tools available to help you get the most from the social networking site. They range from tools allowing you to schedule and track tweets and analyse competitor profiles to apps that can help you increase your followers and manage several accounts.
Here are 15 of the best Twitter tools:
Using one or more of these tools could prove extremely beneficial to your small business by giving you a greter insight into followers and competitors and making your Twitter use more efficient and effective.
Matt Russell is writing on behalf of WebHostingBuzz.co.uk.
It’s no longer enough to simply measure how many followers you have on Twitter. To actively measure ROI on social media, you should also look at your followers’ profiles and any available demographics to make sure that you’re reaching your target audience. After all, these are your potential net promoters. Thankfully, there are some useful tools to help you do just that.
TweepsMap is a free tool that provides you with a handy map of where your followers are located. It gives you a percentage breakdown in the form of a pie chart and list, as well as a visualised map and list breakdown that can be sorted into countries, states and even cities, for the price of only a tweet.
This enables you to check that the majority of your followers are where your services are located. This won’t be a problem for an online product, but if you are a location-specific service — such as a restaurant, legal practice or local tourism provider, you will need to re-evaluate your Twitter strategy and find out how you’re attracting followers from so far afield.
With what must be a very detailed set of algorithms, Schmap.it takes a stab at your followers’ genders, interests, profession and even work and marital statuses. Seeing as Twitter doesn’t ask its users to select gender publicly, it would be very interesting to find out what indicators they analyse in terms of language to come to this conclusion.This is a fairly comprehensive social analytics tool which you can apply to make sure you’re engaging with key social demographics in your market.
Another fantastic SEOmoz tool, Followerwonk has many applications for the social media user. It has recently launched Social Authority, which analyses your followers’ tweets and influence, creating easy pie charts to track how many of your followers are highly-followed users and how many are not; you can check the frequency and recency of tweets, along with the type — is it a URL, Retweet or @reply. It also generates some nice bio word clouds so you can find out what the key areas your users self-identify in. These tools are great if you need to find out how active your followers are — and therefore how likely they are to retweet your activity.
As with all social media activity, it’s easy to spend a lot of time trying to get it right, and it becomes difficult to measure ROI. But your followers’ engagement with your brand and with other users is a tangible way to measure your progress, so it is worth spending time to get to know them.
Vivienne Egan writes for Brandwatch, the social CRM provider.