1. There seem to be two stereotypes of “entrepreneur” co-existing in the world (yet they are treated as one homogenous group):
a) The “blameless poor me SMEs” — always using the word “they” to describe the reasons for their difficulties. Not that “I” am ever the problem.
b) The innovative and inspiring “can do” entrepreneurs.
2. There are two sorts of business book readers, seminar attendees and students of business:
a) The junkies, addicted to finding out more (and getting ready to do it next month);
b) The doers – who get on and do it.
3. There are two sorts of business support out there:
a) The talkers — they talk a good talk and charge by the hour;
b) The results-obsessed — they have an impressive track record and charge by results.
4. There are two sorts of marketing copy:
a) The endless, effusive, “147-places booked, 11 days to go…” that never leave you alone;
b) The one that knows that empty vessels make most noise and are content to let the right people come to them.
5. Maybe there are two people in the world:
a) Those that don’t get it
b) Those that do.
Results talk… and bulls**t walks!
Robert Craven is an expert contributor to Marketing Donut. He runs The Directors' Centre and is the author of business best-sellers Kick-Start Your Business and Bright Marketing.
On Tuesday, 30 June at 0930 GMT, this will be the day that Marketing Donut, more pertinently @marketingdonut, will make use of the power of Twitter in all its real-time networking glory. We’ve decided to host a “conversation conference” on Twitter so that small businesses, entrepreneurs, marketing experts and anyone who wants to be a part of this online event can chat about all things marketing.
There will be a concentrated burst of activity between 0930 GMT and 1100 GMT. To get things going, we will be discussing topics and articles from the Marketing Donut. There will also be opportunities for small businesses to raise their issues or queries with our marketing experts. We also want to connect small businesses with fellow small businesses. It will be a simple conversation about your marketing activities in an online forum full of those who want to help you. This is not an exclusive invitation only event; we welcome the insight of anyone with a Twitter account.
There are a number of ways to get involved:
Tweet comments about something you have seen on Marketing Donut
Ask a marketing related question. You could be the one person who starts off a great debate or pose that marketing question you always wanted to ask.
Engage in a one-on-one conversation. It could be with one of our experts, a fellow entrepreneur, or a complete stranger.
You could Retweet a tweet that appears as part of the flow of ideas that you find useful, funny or of interest to your followers.
Following the event
Following the event is easy too, it may be that you don’t want to jump right in and that monitoring the event is all you want to take from the online conversation conference. If you use desktop Twitter applications, such as Tweetdeck or Seesmic, it is possible to set up search windows which will feed the whole flow of the conversations in real-time. Simply search for the hashtag topic of “#mydonut”
This will be a great opportunity to get involved with small businesses and marketing experts alike. Look out for #mydonut come Tuesday 30th June and be a part of what is hoped to be a fun and worthwhile Twitter event hosted by Marketing Donut.
Join in, use the #mydonut Hashtag, and let’s have some fun!