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Ten ways to attract visitors to your exhibition stand

Attracting large numbers of visitors to your stand at an exhibition is a two-stage process — including activities pre-event and during the event. Here are ten ways to maximise visitor numbers:...

Date: 28 August, 2014   By: Marketing Donut contributor

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The 11 deadly sins of social media

Recently we’ve seen some sinful uses of social media; from clueless users to pointless tweeters. Already this year we’ve witnessed an array of social media blunders, not to mention those who’ve been prosecuted for their comments on social media.

Date: 27 August, 2014   By: Marketing Donut contributor

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The essential ingredient that marketers overlook

Business advertising spend in the UK hit a new high of almost £14bn in 2013 and is set to increase to £14.8bn this year. But are businesses getting their money’s worth?...

Date: 21 August, 2014   By: Richard Edwards

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Are you having one-sided conversations on Twitter?

Social media platforms such as Twitter give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic — what’s not to love?...

Date: 19 August, 2014   By: Marketing Donut contributor

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Seven benefits of using SMS for order updates

Have you given much thought to how you communicate with your customers once they have ordered from your online store?...

Date: 18 August, 2014   By: Dan Parker

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How to find time for social media

If content creation and social media is an important aspect of your marketing, you’ll know how much time it can take. This is probably the most common problem that SMEs face. The vision may be there but the ability to make it happen with limited resources is incredibly challenging.

Date: 13 August, 2014   By: Sara Drawwater

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Responding to users — not just devices

The responsive web can be more than just a tech solution; it can also be about responding to users’ needs by serving the most relevant content, in the right place at the right time.

Date: 11 August, 2014   By: Marketing Donut contributor

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How to use content to influence customer thinking

In a digital world, your greatest marketer is no longer you. Rather, it is the community of customers, prospects, suppliers, partners and industry experts who engage with your business. They share links, give you mentions and, in turn, prompt others to engage with your business.

Date: 04 August, 2014   By: Grant Leboff