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The true value of a drink in the pub

It was while enjoying a series of single malt whiskies, in the Three Crowns Pub, that I was reminded of a marketing lesson that too many businesses are missing in this new digital world.

Date: 28 May 2014   By: Grant Leboff

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SEO in 2014 - an update

The world of search engine optimisation (SEO) has changed. Websites that tried to trick Google are now reaping what they have sown, with disastrous results. Instead of getting lots of traffic and making lots of sales, their SEO tactics have led to the exact opposite result. No traffic and no sales.

Date: 27 May 2014   By: Jon Payne

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Why social media is anti-social

Why do they call it social media? It is anything but social. It is antisocial.

Date: 27 May 2014   By: Robert Craven

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An entrepreneur's guide to lead generation

Lead generation is vital for any business. I have tracked with interest the evolution of marketing automation companies and lead tracking technology providers. Lead generation software gives marketers incredible power to scale marketing to thousands and to track, nurture and ultimately convert inter...

Date: 21 May 2014   By: Marc Duke

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SMEs and digital marketing - could do better

I read the 2014 Lloyds Bank Business Digital Index with interest. Its findings broadly corroborate our own research conducted at the London Business Show into SMEs’ attitudes to online marketing — although the Browser Media survey found that most small firms do in fact have websites, compa...

Date: 19 May 2014   By: Marketing Donut contributor

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Lights, camera and cut: How Vine and Instagram are changing online video

You may or may not know (or even care) that the average YouTube video is 4 minutes and 12 seconds long. Taken in isolation, this figure is pretty meaningless and perhaps not that surprising.

Date: 14 May 2014   By: Marketing Donut contributor

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Why it pays to admit you don't know

So, what’s the most useful business technique I could show you?...

Date: 13 May 2014   By: Andy Bounds

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How to pack a punch with your online content

It’s good to be able to vary your copy style — different styles for different tasks.

Date: 8 May 2014   By: Sharon Tanton