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Social media - above or below the line?

In today’s online marketing world, I’ve been wondering if the old marketing divide — above or below the line — still applies. Are these distinctions still relevant or has the line blurred?...

Date: 30 April 2014   By: Rachel Miller

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Ten email marketing bad habits - and how to avoid them

Unfortunately, when it comes to email marketing there are many bad habits and we’ve all seen them — both as marketers and consumers. Here are some of those bad habits that need to be addressed and — importantly — how to do it.

Date: 28 April 2014   By: Tim Holt

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Eight ways to optimise your website for mobile

Mobile conversion optimisation can be challenging. It forces you to focus on priorities. With limited screen real estate, you need to ensure that your online content is well structured, persuasive and accessible. ...

Date: 24 April 2014   By: Marketing Donut contributor

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How to nail social media in just ten minutes a day

One of the most frequently asked questions I hear during my “What’s the point?” series of social media talks is: “How do you find the time to do all this?”...

Date: 23 April 2014   By: Luan Wise

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What next for social media? Five big predictions

Some common themes came out of the recent New York social media show in February. Here are my top five predictions based on what I learned there:...

Date: 22 April 2014   By: Marketing Donut contributor

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LinkedIn bids farewell to 'products and services'

As of 14 April, LinkedIn has removed its products and services feature from Company Pages. With well over one million pages being lost — complete with the wording and recommendations that went with them — businesses are wondering how they can promote their products and services on LinkedIn...

Date: 16 April 2014   By: Marketing Donut contributor

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How to drive traffic with fresh and enticing web content

Keeping your website updated is important for encouraging traffic that brings in business. If your team has got in the habit of adding to the business website regularly, you’re on the right track. A website that’s continually updated will pull better results from search engines and it demo...

Date: 15 April 2014   By: Marketing Donut contributor

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Five things to look for in a marketing agency

When you are looking for a marketing agency, you may feel apprehensive about handing over such an important part of your business to a third party. However, there are some things to look for when choosing an agency that should ease your concerns. Here are five simple things that you should expect an...

Date: 14 April 2014   By: Marketing Donut contributor