What makes people buy? Understanding the psychology of the online shopping process

By: Marketing Donut contributor

Date: 17 February 2014

Helping shoppers go from browsing to buying is the name of the game in ecommerce. But it’s not as easy as it looks. Did you know?

  • 57% of shoppers abandon a site if they have to wait more than three seconds for something to load. 
  • 85% of shoppers read online reviews before using local businesses.
  • 41% abandon an online shopping cart because of hidden charges.

 Find out more on this excellent infographic courtesy of Vouchercloud

 

Consumer Psychology and the E-Commerce Checkout - An infographic by the team at vouchercloud