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Seven ways to stay ahead of the competition

Whenever I’m talking to business owners, a question I’m often asked is, how can I ensure I stay ahead of my competitors? So here are seven things that you can do to ensure you stay ahead of your competition for 2014 and beyond.

Date: 30 January 2014   By: Andy Preston

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How to get press coverage in 2014

If you run your own business you need to juggle many balls — the financials, stock, display (online and offline), networking, social media management, staff… the list goes on.

Date: 29 January 2014   By: Amanda Ruiz

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Five key retail marketing trends in 2014

The past year has seen the rapid rise of personalisation in marketing, with brands using data in increasingly sophisticated ways to develop tailored content and target customers based on their preferences and online behaviour.

Date: 27 January 2014   By: Marketing Donut contributor

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Why communication is the opposite of competitive sport

One key rule when playing competitive sport: do what your opponent least wants you to do.

Date: 23 January 2014   By: Andy Bounds

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Why you are rubbish at inbound marketing

Okay ­— maybe rubbish is a little harsh. But if you’re not getting the results you need from your inbound marketing strategy, then you could be making some common errors. Do any of these apply to you?...

Date: 22 January 2014   By: Marketing Donut contributor

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Seven ways to make your loyalty scheme a success

Customer retention is incredibly important for growing a sustainable business. The relationship you have with your consumers shouldn’t end once the initial deal has been done and an essential component of any customer strategy should be developing repeat custom.

Date: 20 January 2014   By: Marketing Donut contributor

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Make your business vision a reality in three steps

Many business owners start with a vision and some even create a strategy to achieve it. However, many business owners fail to achieve their vision — usually because they fail to take the actions necessary to make it happen.

Date: 16 January 2014   By: Tamsen Garrie

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Are you embarrassed by your website?

The business case for having a good website packed with valuable content is very strong. Many people now realise that 60% of a sale happens before clients get in touch (or don’t — as the case may be). Your website plays an increasingly important part in the path to new business.

Date: 15 January 2014   By: Sharon Tanton