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What are your customers really buying?

When I’m in London, I travel between meetings on the back of a motorbike taxi. I use them because the journey times are quicker and more predictable than my other options. I don’t choose them because “it’s a motorbike”.

Date: 28 November 2013   By: Andy Bounds

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How to network before an event

In these times of web 2.0 and online social networking, it’s all too easy to forget the value of meeting face-to-face.

Date: 27 November 2013   By: Luan Wise

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A brief history of SEO - and why Google is doing us all a favour

Listen to this cry of anguish. It came from someone commenting at the end of a blog post about Penguin 2.0, which (as I will explain) was an update that Google made to its search ranking algorithm.

Date: 25 November 2013   By: Marketing Donut contributor

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Are you making these five local marketing mistakes?

Marketing isn’t something that always comes easy to the average small business owner, and often ends up being overlooked in favour of the day-to-day “busy work” that invariably clogs up our to-do lists.  It’s no wonder, then, that many of us — particularly small businesse...

Date: 21 November 2013   By: Marketing Donut contributor

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Nine top tips for newbie marketers

Global Entrepreneurship Week is an inspirational event for would-be entrepreneurs that need advice and guidance to get started and build their own businesses. And advertising and marketing are an important part of any start-up strategy. Here’s a nine-step plan to help you make the best use of y...

Date: 20 November 2013   By: Marketing Donut contributor

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77 ways to improve your marketing right now

Do it! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman is a refreshing new book filled with blood-on-the-wall, “fierce competitor”, no nonsense marketing tips. All 77 of them of them are practical and applicable to businesses ...

Date: 20 November 2013   By: Ron Immink

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Five questions you need to ask to improve your content marketing

Creating great content is a sure-fire way for small businesses to attract and keep customers. Research shows that businesses that blog 15 times or more each month get five times more traffic than those who don’t blog at all. So it’s clear that content is key to generating leads and driving...

Date: 19 November 2013   By: Marketing Donut contributor

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Reducing customer churn in business-to-business

If you’re in the business-to-business sector, then customer churn is a major issue. B2B companies are often obsessed with calculating “churn rate” which helps them remain sensitive to customer feedback.

Date: 13 November 2013   By: Arpan Jha