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Developing a successful brand

There are many elements to a brand.

Date: 29 April, 2013   By: David Leatt

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Dumb marketing question #1 - does social media work?

As social media has become too big to ignore, most companies are dabbling with it in some way. There are also businesses that take social media extremely seriously.

Date: 24 April, 2013   By: Grant Leboff

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Negotiation is a skill that can be taught

One of the major advantages of an economic downturn (even a landslide like the current one is shaping up to be) is that there are great deals to be had. The challenge is that many of us are very bad at negotiating.

Date: 22 April, 2013   By: Mike Southon

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Are you talking to me? How to pull people closer with your writing

Why does good writing on websites resonate? Often writing strikes a chord because the writer seems to encapsulate something you were already thinking. They capture an idea that was swirling around in your mind, and they skewer it perfectly. That’s it, you think! That’s what I meant to say!...

Date: 18 April, 2013   By: Sharon Tanton

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Mind the marketing gap

A lack of time and money mean that many small businesses are neglecting valuable marketing opportunities. This infographic from Pitney Bowes illustrates the SME marketing gap.

Date: 17 April, 2013   By: Ryan Higginson

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Relevancy - the key to increasing email open rates

Owning an email inbox can, at times, feel like a game of guard the castle, where you have to defend it from unsolicited – and sometimes solicited – emails you have no interest in reading.According to research conducted by Smarter Tools, an average email account receives about 65 emails a d...

Date: 15 April, 2013   By: Michael Linthorst

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Five ways mobile devices impact your business and marketing

As a nation of shoppers, we’ve gone mobile. Your potential audience is no longer tethered to their PCs or laptops. Now one of the biggest growth areas in online business is the mobile customer — and you have to ensure that your business is set up to cater for this growing marketplace.

Date: 10 April, 2013   By: Marketing Donut contributor

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The connected company

Every now and then you get a business book that hits the spot. One that makes you think, puts things into a different context, with some compelling and well thought through concepts on how to improve your business.

Date: 08 April, 2013   By: Ron Immink