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Why clicks aren't the whole story when it comes to email engagement

Everyone wants it, but there is no industry consensus on the best way to measure it. I’m talking about engagement in the email channel.

Date: 28 March, 2013   By: DMA EMC

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The persuaders - ten ways to create powerful case studies

When it comes to valuable content, case studies have the potential to punch way above their weight. Like all good content, they can inform, educate and entertain. But they go much further than that — they have the power to persuade and sell (in a very valuable way).

Date: 26 March, 2013   By: Sharon Tanton

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Why every firm is now in the publishing business

When Gutenberg invented the printing press in 1450 he precipitated the democratisation of information. Neither the reformation nor renaissance, in Europe, could have happened if the printing press had not been invented.

Date: 25 March, 2013   By: Grant Leboff

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Focus, focus, focus - the power of niche

The businesses that win in the digital age are the ones that have the greatest relevance to their target audience. They are the ones that are the most focused — they absolutely understand their market and the people they serve.

Date: 21 March, 2013   By: Sonja Jefferson

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Are you making the most of your online audience?

Have you ever heard the phrase the “busy fool”? For many business owners, this is their reality. They work all hours of the day servicing their one-to-one clients, often into the evenings. Time off is few and far between.

Date: 20 March, 2013   By: Nicola Bird

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Five ways to miss the content marketing bus

There’s no doubt about it, the business world has woken up to marketing with valuable content as a way of attracting leads and boosting sales. But while everyone is talking about it, not everyone is getting it right.

Date: 18 March, 2013   By: Sharon Tanton

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Apps and the B2B marketing world

It’s impossible to talk about marketing without mentioning the social web. The social web is here and marketers are looking for ways to connect and integrate their activities in an effort to improve both efficiency and effectiveness.

Date: 13 March, 2013   By: Marketing Donut contributor

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Is your email content mobile-friendly?

Responsive design is the practice of optimising digital content to be read and interacted with on any device — be that desktop, tablet or mobile. By using modern web languages such as CSS3 and fulfilling some basic best practices, email marketers can ensure their content is fit for purpose on e...

Date: 11 March, 2013   By: Tink Taylor