There are hundreds of potential marketing advisors for a small business owner. From design agencies, PR specialists, telemarketers, SEO experts, social media bods, media planners, and on, and on. It’s difficult to know who to talk, when and why.
Here are ten signs that you could do with some proper strategic marketing input:
These are all real scenarios that we’ve heard from small business owners in the last 18 months. Small businesses often make do with a ‘marketing-come-reception’ set-up, working with the marketing suppliers run by friends of friends, or the people down the road. And, there’s nothing wrong with that…if you know exactly what you’re doing on the marketing front. If you have an effective strategy clearly mapped-out, and a good grasp of the interplay of the key marketing tactics, you can indeed put together a top notch freelance team to deliver against your sales and marketing objectives. If, however, you’re feeling your way through the discipline, working it out as you go, then you’ll probably find that each supplier you speak to seems to sound pretty sensible.
You may struggle to find your way through all the ‘good ideas’ that they come up with to configure a watertight marketing operation that supports every step of your sales funnel.
In larger organisations it’s the job of the marketing director to pull all this together. Coming in on salaries upwards of £65k, most small business owners we meet simply can’t afford to have a hard-hitting marketing director on their team. So, what do you do? If you find yourself nodding in recognition at any of the statements above, it would be sensible to find yourself a strategic marketing partner who can be your marketing brain – working out what you need to say, to whom, when and through what channel.